01 July 2014  |  Volume 39 - Issue No:15 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
   
 
MAM | Media and Advertising
Today, digital is about hyper specialisation: Ashish Bhasin
Forty per cent of our talent is working on digital, highlights Dentsu Aegis Network south Asia chairman & CEO.
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'Live for Likes' says Myntra
 
   
 
Client:
Myntra
 
Agency:
Lowe Lintas
 
Product Category:
e-commerce
 
Media Used:
Television
 
Creative team:
Arun Iyer, Rajesh Ramaswamy, Lohith Chengappa, Carl Savio, Sooraj Pillai, Ruchira Singh, Gopi Krishnan
 
Production house:
Corcoise Films
 
Purpose of the ad:
To connect with the youth and their fashion sentiment online.
 
Storyboard:
The new TV commercial is crafted in fashionable and stylized manner and has a peppy, foot-tapping music track. The communication is raw and has a good sense of storytelling and aesthetics.

 

   
 
MAM | Marketing
We have ingrained agility and speed in our work culture: Harish Manwani
The HUL chairman addressed the stakeholder highlighting why building a future ready organisation is important, today.
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MAM | Media And Advertising
Leo Burnett India expands its senior creative team
Prajato Guha Thakurta and Sachin Kamble come on board as associate ECDs.
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TELEVISON | TV Channels
Chrome Data: English channels gain in week 26
While Religious channels, Hindi News and Hindi Movies saw a drop in the HSM.
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SATELLITES | Satellite Launches
Launch Satellite for benefit of SAARC countries: Modi
 
TELEVISION | TV Channels
Kiaran Saunders joins A+E Networks
 
TELEVISION | TV Channels
Cartoon Network brings Pokemon latest season and Kid Krrish movie sequelthis monsoon
 
IWORLD | E-Commerce
Indus Health Plus launches website for Gulf Market
 
TELEVISION | TV Channels
ET NOW decodes the most awaited #Budget2014
 
TELEVISION | TV Channels
GSEAMS Produces "Music Dil Mein" anthem for 9XM featuring top 13 bollywood singers
 
IWORLD | Over The Top Services
Piracy & l'affaire JadooTV
 
CABLE TV | Multi System Operators
Hinduja group pays HITS licence fee
 
TELEVISION | TV Channels
Sunil Lulla quits BCCL
 
TELEVISION | TV Channels
Cartoon Network brings Pokemon latest season and Kid Krrish movie sequelthis monsoon
 
TELEVISON | TV Channels
GSEAMS Produces "Music Dil Mein" anthem for 9XM featuring top 13 bollywood singers
 
DTH | DTH Operator
RC Venkateish elected as president of DTH Operators Association
 
TELEVISON | TV Channels
ET NOW decodes the most awaited #Budget2014
 
   
 
- AD EXEC: Brands Can Be 'Just Like People'
- A Woman Claims This Creepy 'Dexter' Ad Is The Reason She Broke Her Ankle
  Source: BI
   
- Desi messenger Hike gets a boost from ad campaign
- Mikey McCleary turns ad jingles into songs for new album
Source: BS
   
- Mick Jagger's daughter's saucy perfume ad outrages Muslim group
- Facebook scores record 1 billion interactions for World Cup
Source: TOI
   
- Centre invites ideas to devise new ad campaign
Source: Asian Age
   
- BBMP lost Rs 157.4 cr to goof-up by ad dept, corporators allege
Source: Deccan Herald
   
- Aaradhya spends time with Abhi-Ash on the sets of their ad film!
Source: Bollywood Life
   
- BrandWagon gets ad professionals to review six of the winning campaigns at Cannes
Source: Financial Express
 
- Community Is Getting Its Six Seasons (No Movie Yet)
- Sneaky Facebook Study on Users' Emotions Draws Ire
- The New Video Ad Viewability Metric Is Drawing Scrutiny
Source: Ad Week
   
- Ad-Fraud Operation Fools Detection Companies, Nets Millions
- Twitter Buys Apps Ad Specialist TapCommerce, Extending 'Off-Twitter Strategy'
Source: Ad Age
   
- Media Ratings Council Greenlights New Viewable Ad Impression Metric For Video Ads
Source: Marketing Land
   
- Apple's Latest Ad Pitches the iPhone as a Parent's Best Friend
Source: Mashable
   
- US producers welcome ad industry anti-piracy pledge
Source: Sdvanced-Television
   
- Criteo's AD-X Tracking Updates Optimization Tools to Support Twitter's Ad Products
Source: Market Watch
   
- Anti-Gun Ad Featuring Dildos Is a Huge Misfire
Source: The Daily Beast
     
   
MOVIES | Hollywood
Danny Boyle's curated film fest to be held in London Cemetery
The film fest titled SHUFFLE will be held from 30 July to 4 August at Tower Hamlets' Cemetery Park (THCP).
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MOVIES | Hindi
'Ek Villain', 'Holiday' shine at BO
Ek Villan lives up to the expectations, collects Rs 48.5 crore
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