| |
| Purpose
of the ad: |
|
With an increase in global
competition, technological
advances, and more informed
customers, it is important
for businesses to make
a powerful impact on target
audiences and markets
|
| |
| Storyboard: |
|
Gionee ELIFE S5.1 which
has been touted as the
sexiest phone around.
The
TVC embodies the message
very well and emancipates
the style quotient attached
with the phone. The idea
for the new TVC is not
only to convey how fabulous
the Gionee ELIFE S5.1
is but also how fast it
becomes the talk of the
town...all in all, it’s
designed to evoke pride
and envy and the TVC captures
precisely this sentiment.
|
|
|
| Client: |
|
Gionee Smartphones |
| |
| Media
used: |
| TV, Print and Digital |
| |
| Agency: |
| AndAnd |
| |
| Production house: |
|
Doctor Films |
| |
| Creative
team: |
|
Anand Suspi, Shanam Jain,
Arshia Jain, Parmit Dabas,
Manika Jhalanai, Harpal
Singh |
|
