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| Purpose
of the ad: |
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To reflect the new dimension that defines the woman of today.
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| Storyboard: |
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The Raga film tells the story of one such woman and her chance meeting with a past love at an international airport lounge while both are travelling on business trips. They are genuinely happy to see each other. As they talk and catch up, the fissures of the earlier relationship are revealed. He had wanted her to stop working. She had refused. He still wanted her. After all these years, would she bend to his wishes?
The brand steps up to portray a self-assured, assertive woman who reminds us that, as far as her life is concerned, she is firmly in charge and that she alone has the ability to decide what's good for her.
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| Client: |
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Titan |
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| Media
used: |
| TV, Internet, Cinema, OOH |
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| Agency: |
| Ogilvy & Mather, Bangalore |
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| Production house: |
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Curious Films |
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| Creative
team: |
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Joono Simon, Arkadyuti Basu, Reshma Tonse |
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