iWorld

India Games, Aamir Khan launch official mobile game: PK

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/12/13/PK_splash_screen.png?itok=QFLVMaAk

MUMBAI: Indiagames, a part of Disney India’s Interactive business, today announced the launch of the official mobile game ‘PK’ based on the most awaited movie of the year. PK, produced by Vinod Chopra Films and Rajkumar Hirani Films in association with UTV Motion Pictures is slated for a worldwide release on Dec 19th, 2014. This mobile game brings alive the world of ‘PK’ in an adventurous form allowing you to play as the several avatars of Aamir Khan showcased in the movie. Aamir Khan, Anushka Sharma, Raj Kumar Hirani, Vidhu Vinod Chopra, Siddharth Roy Kapur, Managing Director, Disney India and Sameer Ganapathy, VP and Head, Interactive, Disney India launched the game today at the Reliance Digital Store in Juhu amidst much fanfare. Aamir and Anushka showcased their gaming skills by competing with each other.

Developed for both feature phones and smartphones, the game was launched today on Google Play, iOS App store and Windows platform. In the game, the player gets to don many avatars of Aamir Khan as seen in the movie along with a special avatar of Anushka Sharma as he embarks upon an exciting endless running adventure. Set against an Indian background, the gamer will run amidst the by-lanes of Delhi, railway tracks in a desert as seen in the movie and collect maximum number of paans, as PK is seen enjoying eating paan in the movie. The gamer has to avoid a number of obstacles on the way, which includes cows, buses, Delhi trains, rickshaws, traffic jams and more. The various backdrops used in the game will give the player the feel of the actual movie.

“I am thrilled with the way this game has shaped-up. The game is engaging and has integrated the movie elements, such as my avatars, the transistor, trumpet and lots more, really well. I am hopeful that my fans will love and enjoy the game and become a part of this exciting, endless journey of ‘PK’, said, actor Aamir Khan, at the launch event of PK mobile game.

“I have never had a game avatar made for any of my film characters before, so this is really exciting for me. I love playing games in the middle of my shots and while travelling. Now with the launch of this game, I am sure I’ll be spending a lot of time on playing with my avatar,”  said Anushka Sharma

Director Rajkumar Hirani said, “Gaming is a great way to engage with your audience today and it is very exciting to see the movie PK being construed in a game. There are a lot of similarities in the process of film making and game development like putting together the plot, the characters, the backdrop, the entertainment etc. I have thoroughly enjoyed myself in this process with the Disney India team.”



Producer Vidhu Vinod Chopra said, “It’s amazing how movies are now being extended on multiple platforms to increase engagement with the audiences. With the PK game now launched, all the pieces around the movie are coming together really well and we are really excited for the movie release.”



“Gaming is a great extension to a movie, it engages the audience with the characters, some key elements of the movie and also adds immense buzz around the movie. The PK game is a good example of how a movie can be made into a fun game with an immersive gameplay. Aamir and Raju Hirani have worked closely with our team to bring out a fantastic game that their fans will be happy playing for sure. Hope everyone enjoys playing it as much as we enjoyed making it.” said Siddharth Roy Kapur, Managing Director, Disney India.

“With the PK game, our endeavor has been to capture the essence of the movie and thereby enhance the interactivity for the consumers with the lead pair, giving them the opportunity to play as both – Aamir Khan and Anushka Sharma’s characters.” said Sameer Ganapathy, Vice President and Head, Interactive - Disney India.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/Facebook_0.jpg?itok=6Fzgf-Ki
FB adds India-specific options, shows how to build communities

MUMBAI: Facebook hosted an interactive product showcase for Facebook community to experience in Mumbai. Facebook: A place to connect, showcased brings to life Facebook's mission, shared across our family of products and apps, which is to make the world more open and connected.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/REED%20hastings.jpg?itok=1hKNw00S
Netflix & iQIYI sign licensing agreement

MUMBAI: iQIYI and Netflix have signed a content licensing agreement for a subset of Netflix original series like Stranger Things and Black Mirror. "Though expectations of our deal are modest in scope, we are delighted that consumers will be able to enjoy these highly-popular series on iQIYI, the...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Ajit-Pai%20%281%29_0.jpg?itok=UFrJ6Ure
Restoring Net freedom: FCC seeks public participation

MUMBAI: With the opening of a new proceeding on Restoring Internet Freedom, the Commission (FCC) anticipates significant public engagement and a high volume of filings. The Consumer and Governmental Affairs Bureau provides this guidance to facilitate public participation and to make commenting...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/unnamed.jpg?itok=ifKuxRf6
APOS '17: India’s share of local original shows high, says Nitesh Kripalani

BALI: Amazon Prime, a global OTT player targeting one of Asia’s biggest markets in terms of size and numbers, feels that, in India, localisation of the content and service would drive subscriber numbers and viewing time. Pointing out that Amazon launched the Fire TV stick in India recently with a...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Peter%20Bithos%20Hooq.jpg?itok=6zyJDXhs
Hooq launches filmmakers guild, 5th original announced at APOS

MUMBAI: Hooq, one of the the largest Video on Demand service in South-East Asia — announced their latest initiative –Hooq Filmmakers Guild, a South-East Asia wide project that helps turn the most imaginative TV series ideas of filmmakers into reality, thus celebrating Asia, the nation from which...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/hesting.jpg?itok=krKqer8L
Netflix to set shop in Mumbai, invest in local content

MUMBAI: US California-based video streaming service provider Netflix has plans to establish an office in India aimed at stepping up its game in India, according to a National US-India Chamber of Commerce news release. The India office is expected to be based in Mumbai -- the company’s fourth in...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/REED%20hastings.jpg?itok=c-BZFZyR
Netflix viewing is 6% of Hotstar’s in India: 21st CF CFO Nallen

NEW DELHI: Star India’s parent 21st Century Fox feels that Star’s OTT platform Hotstar future in the Indian market was great and that it has become the `second TV’ in Indian homes that highlights global competitors like Netflix and Amazon have failed to make a dent yet.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/viu.jpg?itok=FET-yE0z
Viu's unique Asian content attracts six million active users, claims 50% growth in four months

Viu, a leading pan-regional OTT video service by PCCW Media, hit six million monthly active users (MAU) across its markets in March this year, representing a 50% growth from four million as of November 2016.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/nachiket.jpg?itok=feWAGDjh
ALTBalaji claims its exclusive content has global reach, regional shows in pipeline

ALTBalaji, the digital platform of Balaji Telefilms which launched on 16th April 2017, now has an audience in over 70 countries with 10 days of the service going live. ALTBalaji was made available globally and the shows have found an audience not just with the South Asian Diaspora but also with...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories