Aidem Ventures bags ad sales duties of Kasthuri TV

MUMBAI: Kasthuri, 24 hours Kannada entertainment channel, is all set for a brand refresh.

Last month, the channel, in order to improve the content, channel packaging, promotional strategy and the overall business, signed a business transfer agreement with White Horse Network Services. The channel, whose content was divided into 60 per cent entertainment and 40 per cent news content, will now shift its focus to pure entertainment. The team will soon unveil the content plan to offer a differentiated offering to viewers within the Kannada entertainment space. The overall content will be targeted to reach the holistic family audience.

While White Horse Network Services focuses on strengthening the channel?s position in the Kannada GEC space, it has mandated its ad sales duties to Aidem Ventures. The Aidem team will work closely with White Horse on the go-to-market strategy with the revised content offering.

 ?We have devised a new content strategy for Kasthuri TV. Based on the research undertaken, the first course of action will be to fill in gaps within the current offerings by strengthening our weekday primetime programming by incorporating fiction and new format shows in the current lineup. We are set to launch five new programmes both - fiction and non-fiction, by end of this year. We have strengthened our movie library by acquiring 50 A-category titles this financial year.  Apart from this, we are set to launch premium reality shows on the lines of KBC & Bigg Boss by end of January 2015. Besides, this association with Aidem will broaden our client base thus giving us healthy revenues from pan India markets,? said White Horse Network Services CEO P Kailasam while speaking of the alliance.

?We are very excited about this partnership with Aidem. Their experience and track record in the Regional TV space, is best equipped to expand the horizon for the holistic growth of Kasthuri TV,? added White Horse Network Services business head GV Krishnamurthy.

?It gives us immense pleasure to be associated with Kasthuri TV. We are very excited with this mandate to enhance the advertising potential of the brand. With the White Horse team coming into the picture, we see a tremendous future for the channel. We feel that Kasthuri TV is looking up to some good times ahead,? said Aidem Ventures director Vikas Khanchandani.

?It is great to have yet another Regional GEC on board. Hindi & Regional GECs are key drivers of television viewership. Besides, advertising on Regional GECs is highly efficient due to their competitive advertising rates, richness of content, better cultural fit and better engagement,? added Aidem Ventures regional channels senior VP Alok Rakshit.

Latest Reads
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories