| Client: |
| Kansai Nerolac Paints
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| Media
used: |
| Television |
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| Storyboard: |
The entire campaign is based on the insight of 'how one's home is an extension of one's lifestyle and personality'. To reinforce this message, the TVC features brand ambassador Shah Rukh Khan, highlighting the difference between Nerolac Impressions HD Paint and Standard Definition Paint. It uses the humour element to subtly showcase how individuals living in HD Homes vis-a-vis standard definition homes are perceived. These HD paints replicate the color quality difference one would observe between a standard definition TV and a high definition TV. |
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| Product
category: |
| Consumer |
| |
| Agency: |
| Publicis Ambience
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| |
| Production
house: |
| Apostrophe Films |
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| Purpose of
the ad: |
|
To showcase Nerolac's new product and its value proposition, the brand unveiled a campaign across television and digital. With this campaign, Nerolac reinvents its positioning through a new creative punch-line, "Jab Nerolac Impressions ka HD Paint lagega, toh ghar ke saath aapka bhi Impression badhega!!"
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