Big Magic dons a fresh new look

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By indiantelevision.com Team Posted on : 26 Apr 2014 12:24 pm

MUMBAI: Big Magic gets an all new look, reinforcing its vibrant, fun and light entertainment persona and in keeping with its tag line ‘chatpata har pal’.
 
The channel’s new packaging resonates with its programming mix which includes light relationship dramas, rom-coms, side-splitting sitcoms, blockbuster movies and now a unique historical comedy. With the new look going on air from the morning of 28 April viewers can look forward to a far more enriching television viewing experience.
 
 Reliance Broadcast Network CEO Tarun Katial said in a statement, “As we consolidate our position with new, clutter breaking shows, we felt the need to align the packaging to reflect the channel philosophy. It is our endeavour to constantly enhance our product and viewer experience in keeping with audience and advertiser requirements.”
 
Embodying the channels philosophy of providing refreshing content the new packaging has been crafted after extensive research and audience feedback.  With elements ranging from a colourful butterfly which unveils the lineup, to light streaks and gold dust and a Mediterranean colour palette, the packaging is unique and ties back to the light entertainment offering of the channel.
 
The channel is available across key DTH players ranging from Airtel, Videocon d2h, DD Free Dish, Dish TV and Reliance Digital TV to Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

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