24 April 2014  |  Volume 38 - Issue No:76 FacebookTwitterYouTubeYouTube
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MAM | Marketing
Digital agencies eye GoaFest 2014
While a few big names are giving the event a miss, several digital agencies are quite gung-ho about it.
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HBO Go's to end that awkward moment!
 
Media used:
Digital (YouTube, BuzzFeed & Twitter feeds)
 
Storyboard:

HBO oO posted seven funny videos on various digital platforms that address the age-old problem every young adult faces: watching sex scenes with your parents.

The online spots show the awkward moments that happen when families happen to watch their favorite shows together when few graphic sex scenes suddenly pop up. Each commercial reenacts the horrific moments that one experiences while watching TV as a family.

 
 
Client:
HBO
 
Product category:
Television
 
Agency:
SS+K
 
Production house:
O Positive
 
Purpose of the ad:

After generating some violent backlash when the volume of viewers wanting to catch the 'Game of Thrones' premiere caused several sites to crash, HBO Go came up with these online spots hoping to prove it's still the best way to watch shows.

    Watch the Video
 
MAM | Media And Advertising
Cognizant acquires American digital video solutions vendor, itaas
The acquisition will enable Cognizant to capitalise on the demand for interactivity, personalisation, and content delivery.
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MAM | Media And Advertising
Razorfish hires MediaCom's Vik Kathuria as global chief media officer
He will report directly to Razorfish's Global CEO Pete Stein and will begin working out of the agency's New York City headquarters.
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MAM | Media And Advertising
Outbrain appoints Gulshan Verma to lead expansion in India
In March 2014, the agency had announced a multi-year strategic partnership agreement with Times Internet.
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MAM | Media and Advertising
Vodafone India to recruit more women employees
 
MAM | Media and Advertising
Red FM takes outdoor route to create election awareness
 
 
TELEVISION | TV Channels
Romedy NOW announces 4 new series this month
 
TELEVISION | TV Shows
Animation movies will bring back your childhood memories this summer!
 
TELEVISION | TV Channels
Al Jazeera goes behind the scenes on Narendra Modi's campaign
 
TELEVISION | TV Channels
Nat Geo Covershot: Mission North East
 
TELEVISION | TV Channels
Narendra Modi on ABP News' Ghoshnapatra
 
TELEVISION | TV Channels
Narendra Modi on ABP News' Ghoshnapatra
 
TELEVISION | TV Shows
Animation movies will bring back your childhood memories this summer!
 
MOVIES | Hindi
Katrina distances herself from Hrithik, to please Ranbir!
 
TELEVISION | TV Channels
Zee hunts for actors with 'Cinestars ki Khoj'
 
MAM | Media And Advertising
RajDeepak Das joins Leo Burnett as chief creative officer
 
TELEVISION | TV Channels
Sorbojeet Chatterjee joins Zeel as cluster head marketing - Hindi GECs
 
TELEVISION | TV Channels
ICC World T20 2014: Most watched international T20 tournament
 
   
 
- Facebook ad business grows; dip in revenue per visit for Twitter: Adobe Report
- Idea's 'No Ullu Banaoing' ad row: Omar Abdullah, ring test and Pashmina shawls
- Canon India to up ad spend by 25% at Rs 120 crore, eyeing 30% share in ink jet printers
  Source: Economic t Times
   
- UPDATE 2-Facebook Q1 revenue grows 72 percent on rising mobile ads
Source: Reuters
   
- WhatsApp hits 500 million active users; 48 million in India
Source: First Post
   
- A New Anti-Bullying Ad Doesn't Actually Encourage People To Stop Bullying
Source: Business Insider
   
- Apple's Earth Day ad asks Samsung and others to copy its green ways
- Microsoft expands ad-free Bing search for schools
Source: NDTV
   
- Ranveer Singh appears in a condom ad, urges people to use the 'Rex'
Source: IBN Live
 
- FCC to Vote On New Net Neutrality Rules Next Month
- Facebook Tops 1 Billion Mobile Users
- Advice from Elders Ad Goes Viral Ad for Dodge
- 4 Brands Unplugged for Earth Day to Brainstorm-Vote for Their Best Ideas
- The RFP Is Out in New Jersey's Lottery Review
Source: Ad Week
   
- TripAdvisor Selects New Advertising Agency in Bid to Retool Campaign
Source: Skift
   
- Chris Christie Campaign Lawyer Calls Republican Governors Association Attack Ad 'A Disgrace'
Source: Huffington Post
   
- Facebook Just Proved It's the Future of Mobile Advertising
Source: Wired
   
- US Internet Advertisement Revenues Hit New High of $43 Billion in 2013, Surpasses Broadcast TV Spending
Source: Latin Post
   
- Updated: MTA Unamused By Guerilla Shia LaBeouf Advertising Campaign
Source: Village Voice
     
MOVIES | Hollywood
Emerging technologies create problems for release of new films
With more than 95 % of cinema screens in North America now converted to digital, executives find the situation is getting chaotic.
continue reading...
MOVIES | Hindi
2-day Global Business Forum to coincide with IIFA weekend
The meet is being organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) in partnership with Wizcraft.
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