Movies

Emerging technologies create problems for release of new films

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/movie-images/2014/04/23/aah.jpg?itok=gbacst6Q

NEW DELHI: Over 350 different versions of Captain America: The Winter Soldier was created in just 17 days, in order to play in all its formats in theatres across the United States and internationally.

Those formats include: 2D, 3D, film and digital. Other variants might include 4D, IMAX, and high frame rate. In the near future, laser light projectors, Dolby Atmos, and Barco Auro will require even further versions of feature films. These can include any combination of 2D, 3D (typically at least two versions at different light levels), possibly Imax and in the case of The Hobbit, a high-frame-rate option. If one has a "4D" release, each of the three 4D companies -- CJ 4DPlex, MediaMation and D-Box -- require their own proprietary version.

With tight turnaround times, and an ever-increasing number of variables to consider, executives are not seeing an end to this problem, though they are hoping that standards will help alleviate at least some of the workflow.

“Standards will help with some of the chaos,” says an executive. “But we can’t afford to stay static. This is the new normal. We get it done, but it’s not easy. We learn, we get more efficient, and then something new comes along. It’s a cycle.”

With more than 95 per cent of the cinema screens in North America now converted to digital, executives find the situation is getting chaotic.

"Controlled chaos" is how one studio exec (who was not involved with The Winter Soldier) describes the situation as. The reason is that the various options afforded by digital technologies means that multiple versions of a movie are needed. "The number has skyrocketed."

Several sources confirmed that it is not uncommon for a studio to create roughly 15 different versions of a movie for a domestic release — and some recent tentpoles have exceeded 30 different versions just for North America.  

Meanwhile, laser light projectors with the promise of offering brighter images will be made available this year — and that may require another version. Barco's recently unveiled Escape system (which creates a sort of Cinerama experience) would require another.

Film prints are still needed for the remaining theatres, though domestic distribution of a typical tentpole title to 4,000 screens generally means fewer than 100 film prints are being created. "It’s getting harder because all of this takes time," admitted one studio executive. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/kahaani-2-800x800_0.jpg?itok=2rm8IB0e
A silver lining among damp squibs

Kahaani 2, a sequel to Kahaani (2012), turned out to be only an attempt to cash in on the earlier film. The film has nothing to do with the previous film and, even the character of the protagonist, Vidya Balan, is quite contrary to the original where she was a gutsy fighter on a mission while here...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fax-800x800.jpg?itok=jTkCFrnA
Sony Le Plex HD to premiere Foxcatcher in India

“A coach is a father. Coach is a mentor. Coach has great power on an athlete’s life,” says John Du Pont, the coach of team Foxcatcher.

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/kahaani-2-800x800_0.jpg?itok=vi8AEWx6
Kahaani 2: Durga Rani Singh......Predictable story

Sequel is a misnomer for films using a similar or the same title as an older film including, surprisingly, not always successful ones. The use of an old title and, if possible, the protagonist from the earlier film seem to suffice. In Kahaani 2: Durga Rani Singh, the common factor as in Kahaani (...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/dashing.jpg?itok=0yAM4SrU
Zee Classic to air Dharmendra movies from 5-9 December

MUMBAI: The he-man's fans are in for a sweet surprise next week.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/Transformers.jpg?itok=PLJ3sgAf
&pictures to premiere 'Transformers: Age of Extinction' on 2 December

MUMBAI: Enviable structures, remarkable visual effects and electrifying action sequences- The iconic Transformers series has never failed to flabbergast the viewers. To flavor up your weekend, &pictures, Naye India Ka Blockbuster Movie Channel is all set to premiere the blockbuster film...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/30/rajkumar-800x800.jpg?itok=UiPHalmO
CineAsia to honour Akella; feature Shyamalan's 'Split'

The Motion Picture Association Asia-Pacific Copyright Educator Award will be bestowed on comScore India managing director, theatrical, Rajkumar Akella, at CineAsia in Hong Kong. comScore which is an American media measurement and analytics company providing marketing data and analytics to many of...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/29/Dear%20Zindagi.jpg?itok=t5N1hFIl
Star power fades away, collections crumble

*Writer-director Gauri Shinde followed her success of English Vinglish with Dear Zindagi. To her advantage, she had the reigning star, Shah Rukh Khan, along with an emerging star, Alia Bhatt, to boast of in the cast.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/28/robot-800x800.jpg?itok=ajjH6ifG
Leading Korean filmmaker impressed by Rajini 'Robot'; keen to co-produce with India

Critically-acclaimed Korean filmmaker Kim Jee-Woon, whose action thriller 'The Age of Shadows’ is the Closing Film for the International Film Festival of India, said it would “surely be great” to incorporate elements of cinema from both countries into each other’s films.

Movies Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/26/SonyMax.jpg?itok=yeelQmkG
Sony Max brings 'No Talkies Nautanki Returns' for media agencies

MUMBAI: Sony Max gave Bollywood enthusiasts a reason to rejoice as it kick-started the third season of its flagship event, No Talkies Nataunki Returns. Organised exclusively for media agencies, this property is an absolute treat for movie buffs as it provides them an opportunity to participate in...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories