| Media
used: |
| Television, Radio, Outdoor |
| |
| Storyboard: |
The two new TVCs emphasises on significant features that
the e-commerce site offers to customers. The ad film that features
youth icon and actor Purab Kohli takes through the ease of shopping
for eyeglasses, sunglasses and lenses online on Lenskar across brands,
product specifications and range.
The ad breaks the earlier stereotype of eyewear being an expensive
investment with an easily affordable range that Lenskart brings
online. |
| |
|
|
| Client: |
| Lenskart |
| |
| Product
category: |
| E-commerce
|
| |
| Agency: |
| In house |
| |
| Production
house: |
| Money On Hot Bricks |
| |
| Purpose of
the ad: |
To drive the category through the medium of
television and further leverage the digital space to sustain the
momentum. |
|
