MAM

Carat Fresh integrated to become psLIVE

MUMBAI: To be the first in the region, Dentsu Aegis Network’s experiential marketing agency, psLive, which was recently launched in APAC, will be rolled out in India.

 

Carat Fresh Integrated, which has built itself to a strong 95 experiential professionals, across eight offices, over the last five years, will transform to psLIVE in India, giving it a great platform to build upon.

 

Dentsu Aegis Network South Asia chairman & CEO Ashish Bhasin will take on the additional role of chairman APAC, Posterscope and psLIVE – Asia Pacific.

 

In India psLIVE will be focusing on experiential marketing, PR, rural marketing, branded entertainment, sports marketing, creative and consultancy as the key areas of operation in the initial phase. psLIVE India will be the first truly global experiential marketing agency, offering the entire gamut of services, which is built for the digital age.

 

Commenting on the development, Bhasin said “We are very happy to transform Carat Fresh Integrated to psLIVE because this puts us in a unique place of having a strong ground based operation, backed by all the global knowledge and tools. All aspects of experiential marketing, particularly activation and rural, are becoming extremely important in India. Having a world class operation like psLIVE as part our offering, will give the Dentsu Aegis Network clients a unique opportunity to tap these areas, through a professional set-up.”

 

psLIVE India will commence its operations with 95 employees, in eight offices. These offices are located in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Kolkata, Chandigarh and Guwahati.  psLIVE has a ground network of over 3500 people. It is expected that by end 2015 the ground network will touch 10,000 and over 1,00,000 villages would have been covered by then.

 

R Ravi Shankar will head psLIVE India while Sidharth Ghosh, vice president, Keshav Chandorkar, rural markets national head and Ajay Rao, vice president, will form the core management team of psLIVE.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/01/Yuko.jpg?itok=AD2sjw7v
KDY 2016: Celeb illustrator Yuko's 10 ways to stay ahead of the curve

JAIPUR: Finding the right balance between passion for art and client expectation has been a perpetual struggle in the design and illustration industry. Artists and illustrators often hesitate to aim big due to lack of exposure or self doubts to perform in the market. But not Yuko Shimizu.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/TOM-JON1.jpg?itok=IIhSid6D
KDY 2016: Handsome Frank on the business of creativity

JAIPUR: They were once in the mad corporate race, but opted out to discover the joy of working for themselves and the artistic freedom it brings. Since then, Tom Robinson and Jon Cockley have tried to give the same to the artist community cross the world --- by bringing them under their banner of...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_19.jpg?itok=vZZB2B_g
EveryMedia wins agency of the year award at ACEF 2016

MUMBAI: EveryMedia Technologies bagged a Gold for the agency of the year for digital transformation at the Asian Customer Engagement Forum. The company received this title for its outstanding performance in the field of Digital Marketing. The ACEF mission is to elevate customer engagement...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_16.jpg?itok=jDjDFjvq
Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Voot-Kids.jpg?itok=qNE7MbFM
Voot turns kids 'goody goody' with unique TVC

MUMBAI: Kids are the ready and excited end-consumers of Voot Kids but parents often scale down their enthusiasm by being gatekeepers. The journey of any marketer to promote a product like this and growing from zero to 50+ advertisers is not easy.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_31.jpg?itok=WxoDD96v
Indian design should have its own identity: Michael Johnson at KDY 2016

After building a functional formula or template, creative minds often challenge themselves by breaking out of the same mould. Michael Johnson, who set up the London-based design consultancy Johnson Banks, is a follower of this school of thought, because ‘why not?’

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_20.jpg?itok=YkdDSEpA
Pernod Ricard AOR retains Maxus India

Pernod Ricard has retained Maxus India for media planning, buying and marketing responsibilities in India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_25.jpg?itok=0yHov_cz
ShopClues rolls out 'Itne Kum Mein' TVC

ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood. The TVC brings to the fore the delightful offerings up for grabs this year o nShopClues with its tagline “Itne Kum Mein” (at such a low price). A series of fresh catalogue digital films that...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_6.jpg?itok=z5eNSkrh
John Thankamony is Mindshare's new head - programmatic

Mindshare, one of India’s largest full service media agency, a part of GroupM, has announced the appointment of John Thankamony as head – programmatic.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories