6 Sep 2013 Newsletter Subscription

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Volume 36 - Issue No: 24
 
 
 
 
 



Media, Advertising & Marketing
 
 
 
 
 

Sony back at no five; Star continues to lead the pack
There seems to be no change in the top three once again, even as Sony claws back to number five and Life OK drops back to six.

McCann Erickson breaks ‘myth’ for Britannia cheese
 Through the new television campaign the brand wants people to know there is a glass of cow’s milk in every slice of cheese.

Ten Golf changes course
 The channel is expanding distribution, lowering price and is targeting advertisers in a significant change in business strategy.

Manthan’s Rs 120 crore SMS deal with IBM
 The IT major beat contenders Ericsson and Magna Quest to clinch the ten-year management contract with the MSO.
 

ASCI launches a new online experience

Emami opens first ayurvedic clinic near Kolkata

Bill Condon and Ian McKellen reunite for a new Sherlock flick

Jason Reitman’s next: ‘Men, Women and Children’
 

Microsoft builds a brand new collaborative portal for developers
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Microsoft’s $7.2-billion gamble
Big Bazaar Onam offers
YouTube uploads 35 comedy shows for India viewers
Bookmyshow readies for Southern sortie
HTC ties up with Tata Docomo for mobile phones
Source: Hindu Business Line
   
Slowdown takes a toll on media houses
After a 30-day long campaign, Yahoo reveals new logo
Mobile ad spends to grow 43% to Rs.430 crore by March 2014
Source: Livemint
   
Mobile advertising market expected to touch Rs 430 crore by 2014
ASCI's portal to help consumers get complaints resolved sooner
Source: Economic Times
   
MS wins trial on Google's patent licensing tactics
Source: Business Standard
   
Vijay Sankaran to head planning at Social Wavelength
Source: Campaign India
   
After Ymail and Flicker revamp, Yahoo Inc. now unveils new logo
Source: Financial Express
 
International News
Bleacher Report Pushes More Professional Video Content
Downy Uses Facebook and Twitter to Inform Digital Out-of-Home Campaign
Blistex Shifts Creative Account to AFG&
Privacy Groups Charge Facebook Policy Changes Violate FTC Order
Puma Reviews Its Creative Business
Ad of the Day: Jean-Claude Van Damme Weirdly Keeps the Beat for Go Daddy
Source: Ad Week
   
Mendoza steps down from Havas
Source: Media Week
Washington Post Magazine struggles with advertising relationship
Source: Washington Post
   
TV Makers Track What Viewers Watch Seeking Advertising
Source: Businessweek
   
Former TopShop CMO Justin Cooke Launches New Innovation Agency
Source: AdAge.com
   
How Will Advertising Change the Streaming Game?
Source: Motley Fool
   
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