Television

Ten Golf changes course

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/07/Untitled-1.jpg?itok=FvVSWoI1

MUMBAI: It is teeing once again and it surely is good news for golf lovers and players. 24 hour Zeel group golf channel Ten Golf, will now be available in India on both DTH and cable TV as part of  high end packages. It is close to announcing deals with three DTH players and some MSOs. The channel which is available at an a la carte subscription fee of Rs 200 per month for subscribers will now see a significant shift in pricing on both DTH and cable TV.

The first among the three DTH operators is Airtel Digital TV which now has Ten Golf as part of its Ultra pack. “We are now a part of a package for which the DTH platform charges anywhere between Rs 400- Rs 500 a month," says Ten Sports CEO Rajesh Sethi. Close to half a million viewers on Airtel Digital have signed on to the service, he says.

There's a shift in pricing strategy on the anvil he reveals. “On 1 September we have made a filing with the Telecom Regulatory Authority of India (TRAI) for price revision. We are looking at a reduction in rates to both promote golf and make it available to larger viewership base,” says Sethi. "I am looking at reaching out to 1.4 million subscribers once we get on the high end offerings like magnum, platinum packs etc on the other two DTH platforms. This should happen by October,” informs Sethi.

Ten Golf was initially targeted at avid golf players, and hopes to address  aspirational golfers with its expansion in distribution and price lowering. “Aspirational golf players are mostly corporate executives and they are huge in number. Also Ten Golf today is seen as a lifestyle channel. People not only watch the channel for the sport, but also for the beautiful landscape it offers. All this called for a bigger reach and lower subscription fee,” he adds.

Sethi is also hopeful to get advertisers to use the channel as an advertising platform.   “The positioning will help us with more advertisers. The channel has its own unique niche value and there are partners and corporates who want to advertise.”

Ten Golf will in the next six to eight weeks be also clubbed together in high end packages offered by major MSOs like DEN, Hathway and Siticable, reveal industry sources.  “The subscription fee for the channel on the package provided by the MSOs will be much lower as compared to the DTH players. All this will take traction in next six to eight weeks,” informs Sethi.

Shall we say fore?

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/DD-800x800.jpg?itok=PriYkDkh
Sponsored serials: Doordarshan issues new invite for eight genres

Doordarshan has invited fresh entries under the sponsored category for the mid prime time band in eight different categories.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Smriti-Irani.jpg?itok=mgydNZ1A
Doordarshan sourcing agencies' pre-bid meet on 30 Aug

Doordarshan has decided to empanel agencies for crowd sourcing artistes (t

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/dd.jpg?itok=m7Ijk7-U
DD Kashir: Prime Focus, Beehive & Grasshopper shortlisted for packaging

Three agencies have been shortlisted by Doordarshan to undertake the channel packaging work for its channel, DD Kashir. The agencies are -- Prime Focus Technologies Pvt Ltd, Beehive Systems Pvt Ltd, and Grasshopper Media Pvt Ltd.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/inside%20%281%29.jpg?itok=k6O4gL4H
Hindi GEC: Star Plus reclaims top urban slot & Zee Anmol retains lead in two markets

In the Hindi GEC genre this week, Star Plus has reclaimed its top slot and Zee Anmol has retained its leadership in two markets -- Hindi GEC (rural plus urban) and Hindi GEC - rural, according to BARC India all-India week 32 data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/pkl.jpg?itok=o_f2tEkX
PKL rural telecast exceptionally propels Star Sports First to top

Star Sports First, primarily on the strength of PKL viewership in urban as well as rural areas, has again retained its lead with almost double the ratings as compared to BARC week 32's second position-holder.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/viwer.jpg?itok=sSGbkCn6
Times Now narrows gap with Republic TV, again

Over the last few weeks, a see-saw ratings battle is on between the two of the leading Indian English news channels - the Arnab Goswami-led Republic TV that has held a pole position for over a quarter of a year since its launch, and its nearest competitor and the ratings king it dethroned - Times...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/ss_0.jpg?itok=BLplwPWV
English Ent.: MNX leads & Zee Cafe retains top slot with significant drop

Times rebranding gamble seems to have paid off. Three weeks after Movies Now 2 was rechristened as MNX, it topped the weekly viewership chart of BARC India's latest all-India data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/love-aur-dhokha.jpg?itok=HtkxcIii
ABP News' 'Love aur Dhokha' revisits 6 untimely deaths

The film and television industry, while well known and envied for its glamour and lifestyle, has also had its fair share of tragedies over the years. Tragedies which took away some of the brightest and most promising stars of the industry and left behind a plethora of questions about what happened...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Brett_Hogg.jpg?itok=kxEwzszH
Sony moves ahead with own distributors in four SE Asian countries post Spider-Man's success

MUMBAI: Sony Pictures Entertainment is reportedly planning to launch distributors of its own in four countries after terminating a longstanding theatrical-releasing joint venture with Disney in Southeast Asia. Sony has plans to launch Sony Pictures Releasing units in Singapore, Thailand, and...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories