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Volume 36 - Issue No: 37
 
 
 



Media, Advertising & Marketing
 
 
 
 

Synopsis of Cellular - Smart Phone Advertising on TV during Jan - Jun 2013
Cellular - Smart Phone Advertising witnessed 8% growth in Jan - Jun 2013 in comparison with Jan - Jun 2012

Cheil Worldwide SW Asia to illuminate Halonix
 Bags entire creative communication mandate for consumer lighting business; establishes aggressive drive to widen client portfolio in multi-agency pitch.

Aegis Media acquires China's Trio Digital
 The acquisition will see Trio rebranded as Trio Isobar and become part of the Isobar China group.

Notching up visibility: News Nation

Sahara Samay NCR rebrands to Samay Rajasthan
 Realising that Rajasthan needed exclusive dedication, the channel decided to revamp itself and will now cater only to Rajasthan.

Trendspotters.tv's $2mn online gamble with OG content
 A new digital channel called Trendspotters.tv promises to update audiences with what’s in and what’s not in the world of fashion, music and entertainment.SPECIAL REPORT

 

Bata appoints Sumit Kumar as VP, Marketing & Customer Services

Catherine Deneuve to receive European Film Academy Lifetime Achievement Award

Futuristic Jodie Foster-Matt Dimon starrer ‘Elysium’ set for Friday release
 

DY Works appoints Lakshmi Iyer as VP marketing
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Hindustan Coca-Cola Beverages rejigs team
John Abraham loses Bajaj battle
Parle back with new fizz — Cafe Cuba
Home-grown skincare brands get makeover from bigger players
ErosNow strikes content deals with UTV, Viacom
Bombay HC permits Johnson & Johnson to restart Mulund unit operations
Source: Hindu Business Line
   
Upcoming handheld gaming devices
What is right multiple to pay for a brand? It depends!
Gail turns to TV ads for Tamil Nadu invasion
Source: Economic Times
   
Parle re-enters cola market after 20 yrs with Cafe Cuba
Source: Financial Express
   
Connie Chan appointed APAC Effie Awards 2014 chairman
Source: Campaign India
   
Top television ads in August
John Abraham’s firm can’t use ‘Hamara Bajaj’ as movie title
Parle re-enters fizzy drinks market with Café Cuba
Usain Bolt sticks with Puma until after 2016 Olympics
Source: Livemint
 
International News
NBC Shines in First Day of Fall TV Season
Why Agencies and Brands Need to Embrace True Storytelling
Contently Launches Multimedia Offering for Brands
BBDO New York Helps Honor Superman's Birthday
New York Attorney General Uses Fake Yogurt Shop to Crack Down on Fake Online Reviews
Ad of the Day: ESPN Takes the Sounds of SportsCenter Beyond the Network
Source: Ad Week
   
Bauer Media brain study finds single brand cross-platform campaigns pay off
Source: Media Week
   
E-cigarette adverts banned by watchdog
Source: The Independent
   
South Africa behind the continent with digital advertising
Source: HumanIPO
   
See Burger King's Hyperbolic 'Satisfries' TV Ad
Source: AdAge.com
   
Online advertisers: unwittingly funding cybercriminals since 2011
Source: Wired.co.uk
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