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Aegis Media acquires China's Trio Digital

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MUMBAI: Aegis Media acquired Trio Digital Integrated, a full-service digital agency in China.



The acquisition will see Trio rebranded as Trio Isobar and become part of the Isobar China group, which already includes wwwins Isobar and OMP.



Chris Chen will continue as CEO and executive creative director of Trio Isobar, supported by general manager April Chang and deputy general manager Britney Pai.



Commenting on the acquisition, Aegis Media Asia Pacific CEO Nick Waters said, "Trio is a top class digital marketing agency with high quality creative credentials. Bringing Trio into the group adds another dimension to our market leading digital capabilities in China. This is an exciting move and we welcome Chris and his team to the company."



Isobar Asia Pacific CEO and global chief strategy officer Jean Lin added, "Trio offers great credibility in China when it comes to integrated creative and digital innovation, not to mention the agency's pioneering spirit and strength of talent - something Isobar is always on the lookout for around the world. The addition of Trio will make Isobar one of the largest digital marketing agency networks, with over 700 digital specialists in China, including wwwins Isobar and OMP."



"Isobar's reputation is strong in China, so when the opportunity arose to join the Aegis Media network, it was an obvious decision and one that will grow our business exponentially," Trio Isobar CEO and ECD Chris Chen said, adding, "Isobar's full-service digital focus and scope also allows us to connect with clients across Aegis Media in China and provide increased capabilities across the network."

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