MUMBAI: Aegis Media acquired Trio Digital Integrated, a full-service
digital agency in China.
The acquisition will see Trio rebranded as Trio Isobar and
become part of the Isobar China group, which already includes
wwwins Isobar and OMP.
Chris Chen will continue as CEO and executive creative director
of Trio Isobar, supported by general manager April Chang and
deputy general manager Britney Pai.
Commenting on the acquisition, Aegis Media Asia Pacific CEO
Nick Waters said, "Trio is a top class digital marketing
agency with high quality creative credentials. Bringing Trio
into the group adds another dimension to our market leading
digital capabilities in China. This is an exciting move and
we welcome Chris and his team to the company."
Isobar Asia Pacific CEO and global chief strategy officer
Jean Lin added, "Trio offers great credibility in China
when it comes to integrated creative and digital innovation,
not to mention the agency's pioneering spirit and strength
of talent - something Isobar is always on the lookout for
around the world. The addition of Trio will make Isobar one
of the largest digital marketing agency networks, with over
700 digital specialists in China, including wwwins Isobar
"Isobar's reputation is strong in China, so when the
opportunity arose to join the Aegis Media network, it was
an obvious decision and one that will grow our business exponentially,"
Trio Isobar CEO and ECD Chris Chen said, adding, "Isobar's
full-service digital focus and scope also allows us to connect
with clients across Aegis Media in China and provide increased
capabilities across the network."