12 Sep 2013 Newsletter Subscription

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Volume 36 - Issue No: 28
 
 
 
 
 



Media, Advertising & Marketing
 
 
 
 
 

TRAI recommends guidelines for TV ratings agencies
The authority says MIB should set up guidelines; agencies need to register with it; panel size to be minimum 20,000. Does it spell trouble for TAM?

Bigg Boss Seven plays with hell and heaven
 15 September; Bigg Boss launches. Vodafone is on as title sponsor, and both Colors and Endemol have high expectations from it.

Festive fervour on Life OK
 With Ganpati here, Dassera, Diwali… are not far behind. Star Plus's sister channel has readied a bunch of new shows to surprise its audience.
 

O&M takes Incredible India concept forward

Jabong.com makes shopaholics scream again

Disney delays voyage of 'Pirates Of The Caribbean 5'; eyeing 2016 to set sail

Universal sets 'Jurassic World' release for 12 June 2015
 

TheOneAlliance elevates Makarand Palekar to executive VP - sales & strategy
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Seagram’s Fuel signs on Anushka Sharma as brand ambassador
TRAI asks I&B Ministry to notify TV rating agency norms within 2 months
Modi Naturals olive oil brand set to woo aam aadmi
Amway enters men’s skin whitening space
Bipasha to endorse BoroPlus
Source: Hindu Business Line
   
Mobile Ad Spend In India To Touch Rs 430 Crore By 2014: MMA Report
Source: Silicon India
   
Raymond looks for a new advertising partner after a decade long relationship with RK Swamy
Emami ropes in Bipasha Basu for BoroPlus brand
Yahoo Asia Pacific ties up with Pennsylvania University's program
Source: Economic Times
   
Health Media Network Hires New Chief Revenue Officer
Source: IT News Online
   
Have better compliance in product ads: Irda tells life insurers
Source: Business Standard
 
International News
Pandora Taps Former Microsoft Exec Brian McAndrews as New CEO
House Hearing on Video Marketplace Turns Into Retrans Debate
Liberty Mutual Cuts List in Creative Review
Twilight Hunk, Brief Nudity, Zeppelin Score YouTube Gold for Dior
Ad Wars Heat Up in Washington Over Retransmission Reform
Ad of the Day: Troubled Folks Look on the Bright Side in Geico's New Spots
Source: Ad Week
   
Telegraph appoints Jason Seiken as chief content officer
Source: Media Week
ITV broke alcohol advertising rules in You've Been Framed, says watchdog
Source: The Guardian
   
Are Advertisers Spending Too Much On Online Video?
Source: AdAge.com
   
Gorilla Glue branches out with national TV advertising
Source: USA TODAY
   
FAB Universal Signs New Digital Kiosk Advertising Agreement
Source: Digital Signage Connection
   
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