MUMBAI: Each year they try to take it up a notch, and its
not getting any easier. But Bigg Boss never fails to surprise
and entertain TV viewers and Hindi GEC Colors believes that
this year as well, the seventh season, will ring well with
And it introduced it to the media on 11 September evening
with a high profile launch with oodles of glam themed around
a mix of heaven and hell, which is the signature for the year.
And of course with the announcement that long time loyal backer
Vodafone has signed on as the presenting sponsor for the fifth
Admits Vodafone chief commercial officer Vikas Mathur: The program
has huge followers and it gives us good impact and reach making
it valuable for Vodafone.
Dhar, Vivek Mathur, Salman Khan and Raj Nayak at the
launch of Bigg Boss Saath Saat.
With the set in Lonavala once again, 80 to 90 cameras have
been rigged to give audiences a peep into the lives of the
14 contestants who will this time face jannat
and jahannum as part of the deal.
The show produced by Endemol takes up a good 300 days annually
to be put together by a dedicated bunch of 150-170 professionals
right from creatives to the casting and technical crews.
Like in the case of most international formats, the creative
folks at Endemol India (the producer of the show) and Colors
rely heavily on the Big Brother bible to add elements which
have worked elsewhere where the show is telecast globally.
The Global Creative Team is also constantly working
at coming up with new and different ideas. This team meets
up twice in a year to look at the progress and variety in
Big Brother across the globe.
"We are constantly looking at what are the best elements
and we add to it as well as adapt, says Endemol MD Deepak
Once the conceptualization has been done, the art director
and set designer moves the ship forward to create the set
which takes up about four months in all. Its less
of a set and more of a house because people have to live in
it, adds Dhar.
Today, Bigg Boss has moved beyond being produced for Hindi
audiences; language editions in Kannada and Bengali have also
aired on television, the credit for which Dhar attributes
to Colors CEO Raj Nayak.
We are slowly paving our way into the regional markets
of India as well, reveals Dhar.
The show has already started making a buzz in the digital
sphere with the Facebook and Twitter engagement activities
in the form of heaven and hell anecdotes.
The fact that there is so much of expectation from
Bigg Boss puts a lot of pressure on the digital team because
we need to ensure it matches to it, admits Colors digital
head Vivek Srivastava.
The most important and integral part is prior to the launch
when the curiosity needs to be built without giving away names
or details about the show. It gets easier once it has
launched but then the workload is more as well, adds
Srivastava. The current idea is using cartoons to get across
the dual nature of the show to the viewers.
Khan surrounded by his lovely angel and devil ladies
from the seventh Bigg Boss season
The marketing mix seems to be the usual 360 degree campaign
involving a lot of focus on TV, on both, Network18 group channels
and other channels. We believe we can reach many viewers
through TV, says Colors marketing head Rajesh Iyer.
Salman Khan has been the host for four seasons of the show
and this is his fifth stint. He gleefully says that he will
continue with Bigg Boss till the time Colors gets tired of
him. Not much has been revealed about this season although
rumors are floating aplenty.
The beauty of this show is the surprise and suspense,
The launch date has been fixed for 15 September at 9 pm.
And as Bollywoods biggest Salman says audiences will
definitely tune in. Says the man: Why should you watch
my shows or movies? Because Im in them!
The coming weeks will reveal whether they are falling for