11 Sep 2013 Newsletter Subscription

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Volume 36 - Issue No: 27
 
 
 
 
 



Media, Advertising & Marketing
 
 
 
 
 

I&B ministry’s ad cap succor for broadcasters
Reports are that the ministry is collating data from broadcasters on revenue losses due to the TRAI proposed ad cap; should prepare a consultation on it soon.

Nick’s digital roadmap
 Indiantelevision.com looks at Nickelodeon India’s endeavours in the online space. SPECIAL REPORT

moneycontrol.com editorial shuffled; moves to integrated news room
 As part of downsizing, journalists are now required to work across both internet and the TV medium, as the group has created integrated newsrooms.

Shuddh Desi Romance wins hearts, collects Rs 22.2 crore
 With two releases last Friday, Shuddh Desi Romance has ousted its competition Zanjeer and has been well received by audiences everywhere. BOX OFFICE

 

Dentsu wins a part of MRF’s advertising duties

Yahoo APAC teams with Wharton Future of Advertising Program

Isaiah Washington to be seen in ‘Blackbird’

Napster documentary ‘Downloaded’ to be streamed free
 

Ormax Media launches Ormax Brand Matrix for viewership maximisation
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Milestone launches own gaming peripheral brand
Cable TV, films to keep media/entertainment sector growth on track: Report
Campco targets 1,200-tonne chocolate drink export
Source: Hindu Business Line
   
Nokia, Mercedes-Benz in smart map deal
Source: Financial Express
   
Twitter buys mobile advertising startup
Source: Economic Times
   
Twitter agrees to acquire mobile advertising exchange MoPub
Source: Business Standard
   
Apple unveils two new iPhones; iOS 7 to debut 18 Sept
Yahoo News names editor, plans major expansion
Twitter to buy mobile-advertising exchange MoPub
Source: Livemint
 
International News
Time Inc. Buys American Express Titles
New Agency Plans to Hire Military Veterans
Business Insider Chief Technology Officer Ousted Over Crude Tweets
Phoenix Marketing Combines Traditional Ads With Digital Data
Publishing System Helps Writers Determine Audience Interest
Ad of the Day: GE's Latest Brilliant Machine Is a Very Familiar DeLorean
Source: Ad Week
   
Digital publishers report 14% lift in ad revenues
Source: Media Week
Research: Interactive ads boost brand engagement
Source: Advanced Television
   
Samsung Tries to Capitalize on iPhone Frenzy with Ads on Apple Coverage
Source: AdAge.com
   
Happy Christmas Advertising Season! *Gunshot*
Source: Gawker
   
Songza's New Advertising Model, Made Possible by $4,700,000 In Funding...
Source: Digital Music News
   
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