MUMBAI: Dentsu Communications has won a part of the creative mandate of MRF. The account was won after a robust multi agency pitch process. Dentsu’s Communication executive creative director Ashwin Parthiban and national business head Suresh Mohankumar will lead the business.
Communications will be creating newer aspects of
the brand for consumers to see it in a new light
On winning the prestigious account Dentsu India Group executive chairman Rohit Ohri said, “We’re delighted with this opportunity to partner MRF in India. It’s not just a dream come true for us, but also an opportunity to rapidly scale up our operation in Chennai. Dentsu Communications and Dentsu Media will be working together to provide integrated communication solutions on the business.”
Dentsu Communications will be creating newer aspects of the brand for consumers to see it in a new light altogether.
Commenting on bringing onboard Dentsu Communications as a creative partner, MRF executive vice president - marketing Koshy Varghese said, “At MRF we are looking at further consolidating our leadership position. We have plans to unveil new aspects of our brand to consumers. In this context we needed a partner who has an understanding of the automotive segment, and is in a position to work closely with us to fulfill our objectives. Currently Dentsu Communications meet this requirement of ours.”