9 Oct 2013 Newsletter Subscription

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Volume 36 - Issue No: 47
 
 
 



Media, Advertising & Marketing
 
 
 
 

Viral on your mind?
Not every online video is a success and yet, cashing in on the power of digital and social media seems to be on everyone’s mind.

Everest bags Pantaloons strategic and creative duties
 The account of the newly acquired business by the Aditya Birla Group will be handled by the Mumbai office.

‘At Zee, we don’t believe in growth without profitability’
Zeel MD and CEO Puneet Goenka on the channel, the changing broadcast industry and the role of digitisation & new media.

It’s a full plate for IndiaCast/Viacom18
The group has nearly 40 shows and 40 films on offer and is even looking to acquire content for its various channels.

Subscribers blame operators for channel packages
 

Infectious adds HCL tablets to its client roster

Salma Hayek to star in ‘How to make love like an Englishman’

Brenton Thwaites gets lead role in ‘Gods of Egypt’
 

NFDC’s Film Bazaar’13 invites entries for its Industry Screenings program

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Hrithik to endorse Joyalukkas
Woody Allen halts film release in India over anti-smoking ads
Source: Hindu Business Line
   
Advertisement in urban transit systems like airports & metro rail registers 60% growth
Brands outsource ideation to India for their global campaigns
Source: Business Standard
   
Samsung's new Galaxy Gear ad shows historic use of smartwatches by sci-fi heroes
Source:DNA
   
Small ad agencies face the heat as cos delay payments
Source: Financial Express
   
India-Australia series: Advertisers back at the crease with big money; ESPN Star claims airtime sold out
Advertisement in urban transit systems like airports & metro rail registers 60% growth
Google unveils new HP laptop based on its Chrome operating system for $279
Top brands like Samsung, Peter England, Woodland register 30% jump in festive season sales
A brand new range of 21 e-singles from HarperCollins
Source: Economic Times
   
Platform to tune online ads to user interests
Kevin Pietersen awarded damages over 'bat tampering' ad
Source: Times of India
 
International News
BBDO's Ruhanen Moves Into Omnicom Job
Facebook Has Simplified Its Ad Creation and Measurement Tools
JCPenney Switches Creative Agencies Yet Again
Ad of the Day: How an Ad Agency Made Up a Word to Sell Thousands of Them
YouTube's 10 Most-Watched Ads in September
Layoffs Hit The Daily Beast
Source: Ad Week
   
American Express partners with TripAdvisor
Source: Media Week
TV-Ad Tracker iSpot.tv Raises $5 Mil in Funding
Alloy Digital, Break Media Will Merge to Form Internet Video Studio ‘Defy Media’
Source: Variety
   
Facebook Streamlines Advertising-Buying Process
Source: Bloomberg
   
Here's A Glimpse Inside Amazon's Secretive $800 Million Ad Business
Source: Business Insider
   
iSpot.tv Raises $5 Million From Madrona To Monitor TV Ad Campaigns
Source: Tech Crunch
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