Its a full plate for IndiaCast/Viacom18

CANNES: It’s been a fruitful first day at Mipcom for IndiaCast/Viacom 18 (booth number 10.3, level 1), which met up with nearly 43 buyers from markets including France, Indonesia, Russia, Switzerland, Australia, Brazil and Jordon to name a few.

The group expects to meet at least 120 companies from across the globe over the next three days of Mipcom.

IndiaCast group COO Gaurav Gandhi says: “We have 15,000 hours of content in our library across the group and we add more than 2,000 hours of fresh programming each year.”

The biggest draw according to Gandhi is: “Scripts of our famous drama series like Uttaran and Madhubala. That apart, formats like Roadies, Splitsvilla and Crunch aired on MTV are also in demand.”

IndiaCast/Viacom18 has on offer about 40 shows including Na Ana Iss Des Lado, Ballika Vadhu and Comedy Nights with Kapil as also regional channel content and around 40 Bollywood films.

“Mipcom is a good place for connecting with potential buyers from many smaller markets that we don’t have offices in or otherwise would never be able to reach out to. The discussions & negotiations begin here. It needs to be naturally followed up for things to materialise,” says Gandhi.

The group is looking to monetise all its intellectual properties to the hilt. “For example Japan has a huge market for clips and looks for buying clips of many of our shows. East Europe wants drama series dubbed in their language. Africa wants script rights…” informs Gandhi.

And yes, Colors’ recently launched series 24 is another property the group is betting on. “As regards 24, we are in the final stages of closing the deal with Pakistan,” reveals Gandhi.

Apart from selling content, the group is also looking at acquiring content for its various channels. “We need to be sensitive towards what we choose. It should connect with our audiences. We are looking at acquiring family drama content and also non-fiction shows,” rounds off Viacom18 executive VP strategy and business development Anuj Poddar.  

Latest Reads
Colors Tamil the new entrant in BARC's week 24 data for Tamil market

MUMBAI: Colors Tamil, the newly launched Tamil regional channel of Viacom 18, was the new entrant in the Tamil market after BARC released its rating for week 24. Star Maa, a Telugu channel of Star TV, topped the charts, with Big Ganga settling for second position. There wasn’t much change in the...

Television TV Channels Regional
V6 News set to launch Telugu GEC

MUMBAI: VIL Media Pvt Ltd-owned V6 News, a 24-hour Telugu satellite news broadcaster, is set to launch a general entertainment channel. V6 News, launched in March 2012, managed to gain popularity among the audience in Hyderabad and Telangana market within a short span of time. Earlier, it was...

Television TV Channels News Broadcasting
&TV presents Laal Ishq - passionate love stories with a supernatural twist

We promised to be together forever. Nothing could take us apart - not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural...

Television TV Channels GECs
Zee Anmol retains lead in GEC (U+R) in BARC's week 24 data

Zee Anmol retained its top spot in Broadcast Audience Research Council (BARC) data for week 24 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market, Star Plus and Zee TV exchanged second and third positions in the urban segment.

Television TV Channels Viewership
BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five

MUMBAI: Times Network’s English news channel, Mirror Now, replaced NDTV in the All India Broadcast Audience Research Council’s (BARC) week 24 rantings, as Arnab Goswami's Republic TV continued to dominate the English news market While Aaj Tak led the charts in two Hindi news markets, ABP News...

Television TV Channels Viewership
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to,...

Television TV Channels Viewership
NBCUniversal accuses BeoutQ of illegal streaming of FIFA World Cup in MENA

MUMBAI: NBCUniversal, an American multi-national media conglomerate owned by Comcast, has accused a pirated streaming service called BeoutQ in the Middle East and North Africa (MENA) for illegally broadcasting the FIFA 2018 World Cup matches. NBC's Telemundo unit, which holds the Spanish-language...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories