MUMBAI: Advertising agency Infectious has been given the mandate of handling the creative communication of HCL's ME tablet brand, for India as well as overseas.
The brand will be serviced by the Mumbai branch of the agency.
Commenting on this win, Infectious co-founder and director Ramanuj Shastry stated, "It's a huge honour and responsibility to be given the creative duties of a legacy brand like HCL. We look forward to the task."
Infectious co-founder and director Nisha Singhania, added that the team is thrilled to be working on the HCL Tabs business and look forward to creating exciting work for the brand.
On the association, HCL head marketing (mobility businesses) Gaurav Tikoo said, "Infectious has demonstrated very good understanding of our business and the consumer. We like its nimble, hands-on approach and look forward to the association."
Infectious was launched on April 1, 2013, by former Saatchi & Saatchi hands Ramanuj Shastry and Nisha Singhania.