30 Dec 2013 Newsletter Subscription

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Volume 36 - Issue No: 97
 
 
 
 



Media, Advertising & Marketing
 
 
 
 

Of scams, half truths and redemption
Bad decisions make great stories is how Brand Equity's anchor and ET Now editor of Advertising & Marketing Sonali Krishna sums up the year for the Indian advertising industry.

The OMG! brand associations of 2013
 In the times when brand ambassadors are chosen blindfolded, there are a few brands which shocked the nation with their unlikely choice of ambassadors.

Dentsu Marcom flies away on Hondas’ Activa
The campaign tells how freedom is an important expression in today’s youth.

Thomas Cook launches campaign with Tourism Malaysia
The 15 seconder has used pioneering technology to showcase Malaysia as a destination of choice for Summer 2014.

Kolkata to miss the 31 Dec TRAI deadline for gross billing?
According to cable TV sources based in Kolkata, the MSOs are likely to miss the 31 December deadline and start gross billing only from 7 January.

Adding an Islamic shade to the Colors’ canvas
With the new show ‘Beintehaa’ that is set in a Muslim milieu, general entertainment channel adding another shade to its already colourful and diverse line-up.
 

Gemini Life’s new look in the New Year

Ben Affleck reveals the first look of 'Gone Girl'

This Christmas, treat yourself with a Sherlock video tape!
 

Incredible India launches short-film contest for travelers
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Spot Light | 2013 in advertising
Source: Livemint
   
How Might Google Change Online Advertising in 2014?
Source: Web Pronews
   
How television advertising deals with DVRs destroying their business
Source: Sf Gate
   
What Content Marketing Needs to Rule in the Post-Advertising Age
Source: Business 2 Community
   
Luxury brands step up battle for travelling shoppers
Source: Financial Express
   
Reliance Retail to turn hypermarkets into wholesale stores, to court kirana shops
Idea brings back old mobile poll ad, after similar AAP drive
PepsiCo ropes in Ranbir Kapoor to endorse Lay's potato chips
Source: Economic Times
 
International News
A&E Ducks Further Controversy, Reinstates Phil Robertson
McDonald's 'HealthyGate' Surprisingly Doesn't Inspire Much Snarky Fun on Twitter
Rap Genius Searches for New Traffic Tactic After Google Slap
Can A/B Testing Help Push Notifications Breakthrough With Brands in 2014?
Wait, What? Holiday Gift Cards Brand Says Bitcoin Was More Popular Than Credit Cards on Black Friday
University of Alberta's Version of Barney Will Devour Your Tender Mammal Flesh
Source: Ad Week
   
In pictures: brands target shoppers and commuters in festive ads
Source: Media Week
How Asian Agencies Become Global Holding Companies
Source:Adage
   
Department of Health to assess effect of alcohol ad ban
Source: Biz community
   
Turkish Airlines Global Ad Campaign to Feature on RT
Source: News on news
   
Coca-Cola Removes Gay Marriage Scene From Irish TV Ad: VIDEO
Source: Towleroad
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