MAM

The OMG! brand associations of 2013

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/26/Untitled-1_24.jpg?itok=WvULSE3Y

MUMBAI: What’s common between Amitabh Bachchan, Katrina Kaif and Sachin Tendulkar? Well, apart from their popularity in their respective fields, they are also the most sought-after ambassadors for an entire sweep of brands ranging from FMCG, electronics, automobiles, housing, telecom, banking and what have you.

With most products and services opting to play safe and going with ‘tried and tested’ names as brand ambassadors, the list of favourites’ doesn’t quite end with these three names.

However, the flip side to this kind of predictability is that not only viewers can’t take it anymore but also one cannot connect the dots between the brand and its ambassador.

For example, while Deepika Padukone’s endorsement of Vogue Eyewear was palpable, when Bachchan Sr - who sells everything from hair oil to chocolates to banking services with as much panache – endorsed Maggi Noodles, it surprised many who thought him too old to flog a product catering mainly to children and youngsters.

However, with 2013 ticking to an end, indiantelevision.com decided to take stock of a select few brands which flew in the face of inevitability with their unlikely choice of ambassador. Here’s listing them...

Hugh Jackman for Micromax

This one could easily be the shocker of the year, with the Indian smart phone company getting the Hollywood actor of ‘Wolverine’ fame to sell its full HD screen device, Canvas Turbo. Are the Khans reading?

Sachin Tendulkar for Musafir.com

While the master blaster has been one of India’s most celebrated icons both on and off the field, after his retirement from active cricket not so long ago, there was a huge debate about whether ‘Brand Sachin’ would take a beating. Whatever the answer to that question, seeing him in a handlebar moustache, showing travellers ‘a new way to go ghoomne’ in an advertisement for a travel portal is certainly not what the audience expected.

Mary Kom for Vodafone

From the cute pug who follows his kid master everywhere to the equally lovable Zoo Zoos, celebrities are certainly not what one associates this telecom giant with. However, starting next year, Indian boxing champ and Olympic Bronze Medallist Mary Kom will feature in Vodafone’s new social media-led campaign ‘Vodafone Firsts’ to be activated across nearly 30 countries.

Abhi-Ash for Prestige

Abhishek Bachchan and Aishwarya Rai Bachchan were last seen in an advertisement for a bathing soap. While one can relate to the high-profile couple selling a lifestyle product, the latest commercial which sees them endorsing a kitchen appliance typically meant for the aam aadmi doesn’t strike a chord with viewers.Virat Kohli for Border Security Forces

It’s well known that after Sachin Tendulkar, Virat Kohli is the face of several ‘youth’ brands. But designating him brand ambassador of the Border Security Forces (BSF) is taking his popularity a bit too far. We can’t connect the dots... can you?

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/BBH.jpg?itok=0dIZrEuC
BBH bags creative mandate for Smarton

Smartron has appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner after a multi-agency pitch. The agency’s Delhi office will execute the integrated creative strategy for the brand across media.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/iprospect.jpg?itok=vAcx-0hl
Intelligent Content vital for branding: iProspect CEO about new solution

iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/denstu.jpg?itok=B79FV15-
Dentsu Impact elevates Ramaswamy, to make 'Maruti' a vibrant brand

Dentsu Impact recently restructured its creative department and promoted Anupama Ramaswamy as the national creative director. Ramaswamy has been with Dentsu Impact for over a year now, after joining as the executive creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Pallavi-Goorha-Nisha_Sara_Jose.jpg?itok=W8TGSvvV
PG Communication wins Faber Castell PR mandate

MUMBAI: Faber-Castell India, a leading stationery brand, recently awarded its PR mandate to PG Communication. As part of the mandate, the agency will be providing strategic communications services to further strengthen the Faber-Castell brand equity in India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Amit_Chopra.jpg?itok=yANU5H5U
Star Bharat's Dusshera campaign shows why Dhoni, Mithali and Devgn advocated 'Burn your Fears'

MUMBAI: Star Bharat has unveiled a campaign to further communicate the channel philosophy and inspire the nation to be fearless. Maestro A.R. Rahman’s signature music for Star Bharat is used in these films adding further weight to the thought, Bhula de Darr.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/jewellery.jpg?itok=opHm5qPy
eCommerce, jewellery brands among most advertised on television

BENGALURU: The annual ‘Big Billion Day’ and ‘Great Indian Festival sale’ will be back soon – and the respective players are quite noisy about them on television. Innovative creatives, rehashes of previous creatives are back to announce the big great deals that will be on offer. Flipkart’s annual...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Mallikarjun_Das.jpg?itok=_JhJF1IK
Publicis co Starcom wins Godrej & Boyce mandate

MUMBAI: Starcom, in a significant development, has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. The business was won as part of a highly competitive media review.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Martin_Sorrell.jpg?itok=p8zigxas
Martin Sorrell on how WPP is combating ad world slowdown

MUMBAI: It’s been sometime that we have got to listen to advertising heavyweight and guru Martin Sorrell’s unique insights. For those who have missed him, he’s still at his vintage best. The WPP CEO shared his worldview on what’s impacting the advertising business and how the industry is...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Shamsuddin-Jasani.jpg?itok=9ePPDEXA
Isobar India wins Godrej & Boyce digital media mandate

Isobar India has been appointed as the digital partner for Godrej and Boyce, following a multi-agency pitch.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories