Thomas Cook launches campaign with Tourism Malaysia

MUMBAI: With holiday season upon us and toleverage on the same, Thomas Cook has introduced its latest brand campaign in partnership with Tourism Malaysia.

The campaign internally titled ?Snapshots of the Mind? introduces the poignant recall of holiday photos, creatively animated to bring in the vibrant feel of a motion picture.

Thomas Cook marketing head Abraham Alapatt said elaborates: ?At Thomas Cook, innovation is in our DNA and our new marketing campaign promoting Malaysia Tourism is yet another pioneering initiative from the Thomas Cook stable.?

He added, ?Our Television Commercial (TVC) utilises a truly novel technique, where still images are animated using computer graphics to create a short, yet impactful film, ensuring not just higher recall for both brands, but a strong allure that entices consumers to book their next holiday in Malaysia. Innovative and a first of its kind in India, this technique makes for great visual appeal amongst viewers.?

Malaysia Tourism director Manoharan Periasamy  said, ?Destination Malaysia has been featured in a never before avatar, and it is a delight to partner with Thomas Cook, the inventors of the world?s first package holiday. Their innovative campaign is a game changer and its creative use of technology, is sheer genius.

He elaborated, ?We were looking to showcase Malaysia?s array of memorable experiences while revealing newer facets of both popular and niche destinations to Indian travelers, albeit differently, and Thomas Cook India?s campaign has come out a winner.?

The brand campaign runs across print, electronic and digital mediums.

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