24 Dec 2013 Newsletter Subscription

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Volume 36 - Issue No: 94
 
 
 
 



Media, Advertising & Marketing
 
 
 
 

TV's leading ladies get into the CAF act
 The IBF and broadcasters have relaunched a promo campaign featuring TV's leading ladies who are extolling cable TV consumers to fill up their CAFs before the New Year.

Metro Shoes repositions itself to cater to youth
One of India’s oldest footwear brands has revamped itself to provide ‘shoes for a new race’; spends Rs 20 crore on it.

Contract gets a new head of art – India in Vineet Mahajan
Mahajan, who has worked with Contract in the past as well, comes to the agency from McCann Erickson.

IndiaCast vs DishTV: The final TDSAT order says it all
Posted on the TDSAT website today, it disposed off both their petitions, giving instructions to them. Read to know what the order said.

MCOF gets entertainment tax extension in Maharashtra

Why Assam cable operators are going on strike?

‘Dhoom 3’ enters 100 crore club within three days: BO
The film is one of the biggest blockbusters of the year; Ram-Leela continues to do well even in the fifth week
 

IIFA goes to America in its 15th edition; dates announced

Release of ‘Fast and Furious 7’ postponed until April, 2015

India’s The Good Road out of the Oscar race
 

Broadcast Editors’ Association elects 15 member editorial panel

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Chinese firm Gionee Smartphones to spend Rs 20 cr to promote brand
Source: Zee News
   
Amul pays tribute to 'Dhoom 3' in new ad
Source: Zee News
   
Indian ad world: Emotions are the new rational
Source: Cool Age
   
Apple defends iZombies with new ‘Misunderstood’ ad
Source: Truth Dive
   
Nokia mocks iPad Air in Lumia tablet ad
Source: Times of India
   
Ranbir shoots for 59th Filmfare awards promotional ad
Source: Bolly Spice
   
Leap of faith
Ogilvy & Mather institutes internal awards ‘Envies’
“We are trying to hang the formal coat on the wall”
Spreading the Message
Lonely Planet
“I have high expectations from the people I work with”
Bits & bytes
Source: Times of India
   
Top Ten Indian Advertisements in 2013 – Ads Which Tugged The Heart
Source: Indian Nerve
 
International News
Native Advertising Wasn't Really So Viral in 2013
Might Facebook Become a Video Programmer?
Lawmakers Use Impending Blackout of Miami-Buffalo Game to Push Blackout Law
FCC Approves Gannett and Tribune Acquisitions
Oracle Buys Responsys for $1.5 Billion
Don't Watch This Video From Star Wars' Christmas Special Unless You Must
Source: Ad Week
   
In pictures: brands target shoppers and commuters in festive ads
Source: Media Week
Mobile Advertising Market to Top $38 Billion by 2018: Berg
Source: eWeek
   
New Acura ads starring Jerry Seinfeld
Source: Auto 123
   
Shaming Aggressive Publisher Ad Tactics
Source: Digi Day
   
AllThingsD Week in Review: WhatsApp vs. Bullshit Metrics and Apple’s Tearjerker Ad
Source: All Things D
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