IIFA goes to America in its 15th edition; dates announced


MUMBAI: The International Indian Film Academy (IIFA) for about a decade and a half now has been trying to take Indian cinema to the global audience. While the award function has travelled to many places in the world in the last 14 editions, this time it is set to make its American premiere.

The 15th Annual IIFA celebrations to would be held at Tampa Bay, Florida from the 24 ? 26 April, an official announcement of which was made today.

Having travelled to some phenomenal destinations across the globe over the last 14 years, IIFA has graced the shores of the UK, Europe, Middle East, Southeast Asia, South Africa, Sri Lanka and Canada. Some of the most popular stars of Indian cinema will descend into Tampa Bay during the weekend and witness the glorious event unfolding in the city.

Earlier this year, key delegates from Visit Tampa Bay, including Santiago Corrada (president and chief executive officer of Visit Tampa Bay) travelled to Mumbai and New Delhi to forge crucial ties in India with IIFA before the big weekend in April. Corrada and IIFA officials discussed a number of details ahead of IIFA?s American debut, anticipating all of the special arrangements that will need to be addressed to host India?s most celebrated dignitaries, business leaders and Bollywood?s A-list celebrities.

Wizcraft and IIFA director Andre Timmins, said in a release, ?We are thrilled to be making our debut into the United States of America next year and preparations for this very special IIFA weekend are well underway. The Tampa Bay Area is a fantastic destination and will be a great host for a spectacular IIFA Weekend.  We have been overwhelmed by the kind of enthusiasm and support that we have received from across the region.  The unprecedented demand for IIFA has been tremendous and has created the need to take IIFA Awards to the largest possible venue in the city and bring forward the dates for the IIFA Weekend.?

Having played a large hand to bring the IIFA ceremony to Tampa Bay, the cardiologist, philanthropist, community leader and strong supporter of IIFA, Dr Kiran Patel was instrumental in bringing the Indian community together in Florida and more pointedly, Tampa to support cinema and IIFA. ?I am excited to lend my support in whatever way possible to IIFA and the Indian film fraternity at large. With the goodwill of our community we look forward to the grandest Indian cinema spectacle that the US has ever seen,? she said.

It is interesting to note that the alliances made via the platform of IIFA provide huge benefits and gain to India but an equally important objective of this prestigious brand is to create similar outcomes in its country of host.

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