26 Aug 2013 Newsletter Subscription

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Volume 36 - Issue No: 15
 
 
 
 



Media, Advertising & Marketing
 
 
 
 

Nike celebrates 25 years of the Just Do It campaign
 The new Possibilities campaign takes Just Do It from inspiration to action and features an all-star cast of athletes and guest stars.

International Emmy Awards judging held in Mumbai
A jury meeting was held on 23 August for the semi-final judging round of The International Emmy Awards.

Max goes maxi on its campaign
 The campaign which went on air from 15 August discovers the cuteness of the deewanapan in the Max viewers.

Join this fun ride for the family
 In the third installment of our genrePrimer series, we take a look at Disney UTV’s Kids’ channels and how they get both children and families to watch their shows.genrePrimer

 

Draftfcb+Ulka creates a new campaign for Amulya

Scott Cooper replacing Ben Affleck as director of Stephen King's 'The Stand'

BBC One film to star Dame Judi Dench, Dustin Hoffman
 

Facebook forges ahead with Mobile Rich Media ads via PointRoll agreement
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Britannia hopes biscuit network will bake up market for cheese, yogurt
We don’t want to be a mass-market brand, says Fitness First
Coca-Cola India rejigs top management team
Source: Hindu Business Line
   
Cyber crime: Easy money, lack of deterrents amid slow job market lure Indians into hacking services
Go Digital: Remove dependence on paper for obvious tasks in daily life
Google buys patents on virtual image technology from Hon Hai
Baidu Inc to pay $160 million for stake in Chinese group-buying firm
Source: Economic Times
   
Brain behind Bharat Nirman ads roped in by Warner Bros for next fantasy movie
Source: Faking News
   
Election campaign: parties draw battle lines on media platforms
Google buys virtual imaging patents from Foxconn
Govt asks Trai to reconsider 12 minute ad cap on news channels
Delhi HC decision may give competitive advertising a boost
Source: Livemint
   
In Indonesia, buzzers are not heard, but tweet for money
Source: Business Standard
   
Govt asks TRAI to reconsider cap on ads on channels
Source: Money Control
   
Big brands race to control supply lines
Source: Financial Express
 
International News
Microsoft CEO Steve Ballmer to Step Down in 12 Months
Magazines, Newspapers Brace for Exigent Postal Rate Hike
The Guardian Enlists New York Times to Help Surface Snowden Docs
PewDiePie Isn't Bad, but It Really Isn't Good Either
Goodby Silverstein Wins Princess Cruises
Re/Max Hires Leo Burnett
Source: Ad Week
   
BSkyB lines up Samsung to trial TV advertising service
Source: Media Week
GM plans return to Super Bowl advertising in 2014
Source: Auto News
   
Virgin Media signs Christine Ohuruogu to be part of advertising campaign
Source: The Guardian
   
Facebook Makes Ads Prettier With Shutterstock Partnership To Offer Free Stock Images In Ad Creator
Source: Tech Crunch
   
Google AdSense Adds Opt Out Options For Five Ad Formats
Source: Seround Table
 
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