MUMBAI: Nike is launching their latest campaign as part of the 25th anniversary of the Just Do It campaign globally on the week beginning 26 August.
The new campaign, “Possibilities” takes ‘Just Do It’ from inspiration to action, enabling viewers to participate in challenges through the Nike+ digital ecosystem. It aims to inspire viewers to push their limits and strive to reach new goals through a series of playful scenarios featuring an all-star cast of athletes and guest stars.
The film features basketball star and reigning NBA MVP, LeBron James, world number one tennis icon Serena Williams, Gerard Pique of FC Barcelona and Spain and boxing sensation Andre Ward. Actor Bradley Cooper narrates the film, which was directed by Nicolai Fuglsig, and features a guest appearance by actor Chris Pine.
Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. The film begins with the line, “If you can run a mile, run a race, run a marathon, outrun a movie star.” A series of different challenges and scenarios emerge, each challenging characters in the film - and the audience - to push themselves to new limits.
"For 25 years, we’ve been inspiring people to Just Do It,” comments Nike global CMO Davide Grasso. “With ‘Possibilities’ we’re taking 'Just Do It' to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.”
From 20 August - 13 September, runners using the Nike+ Running app can log their Nike+ miles towards winning a once-in-a-lifetime running experience, as part of Nike’s crowd-sourced Free Run concept.