9 September 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 11

 
 
 
 





Media, Advertising & Marketing
 
 
 
 










Contesting a monthly ratings system for news channels
 News broadcasters are pressuring for monthly ratings system that will free their content from being weighed on wkly basis, but ad agencies do not seem to be in agreement. UPDATED!

ZenithOptimedia launches search engine marketing unit in India
 India launch of ZO's search enging marketing unit is critical to Performics' global plans as it is one of the fastest growing markets and the clients in India are more focused on ROI.

Venkat is new Asci chairman'
 Eenadu director I Venkat has been elected chairman of the Board of the Advertising Standards Council of India; Arvind Sharma is elected vice-chairman.

 
 

AdAsia to focus on ‘Uncertainty: The New Certainty'

Daki Brands assigns creative duties to Percept/H

OMD wins global media account of Tourism Australia

 
Walking With Dinosaurs to release in 2013
Telluride fest honours Clooney

Ravi Raghavendra is ECD of Euro RSCG India

Arnab Banerjee joins Everest as Head of Creative-Art for Delhi

Mudra West wins Maxo creative account

TV Ratings
Top 10 Programmes (28/08/2011 to 03/09/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (28/08/2011 to 03/09/2011)
Star Plus
Sony Entertainment TV
Colors
Zee TV
Star Cricket
Sun TV
SAB
Zee Cinema
Gemini TV
Star Gold
MAX
Star Pravah
Imagine TV
Star Jalsha
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  3D printing in newspapers displayed at Chennai WAN IFRA expo
    		• Talking ads, innovative campaigns boost newspaper ad fortunes
    Source: Hindu
       
    		• Farhan Akhtar on endorsement spree; HUL, Titan Xylys, UB Group rope in star as brand ambassador
    Source: Economic Times
       
    		• 9X Tashan launches on mobile phones
    Source: India Blooms
       
    		• Twitter ramps up ad efforts no rush for IPO
    Source: Moneycontrol.com
    		• Hindustan Unilever Ltd set to end 7-quarter margin drought
    		• L’Oreal says sticking real close to consumers is the key to the India game
    Source: DNA
       
    		• Indian Grand Prix yet to get formula right to win TV ad spot bounty
    		• Tommy Hilfiger owner buys Murjanis’ 50% in Arvind JV
    Source: Financial Express
       
    		• Advertisers oppose broadcasters' TRP proposal
    		• Tommy Hilfiger buys 50% in Arvind-Murjani JV
    		• Gitanjali Gems' brand value rises 84%
    		• Facebook doubles first-half revenue to $1.6 bn
    Source: Business Standard
    International News
    		• Wackermann Names New Publisher of 'Glamour'
    		• Ad of the Day: Hotels.com
    		• 3 Shops Remain in Global Media Review
    		• Co: Launches Collaborative Workspace
    		• Twitter CEO Promises Big Advertising Growth
    		• Google Buys Zagat
    		• Clinton Heavy Hitter Joins Facebook Board
    Source: Ad Week
      
  		• Twitter claims to have 100m users
    Source: BBC News
    		• Ad industry's do-not-track plan blasted by consumer groups
    Source: USA Today
      
    		• Pure Michigan launching new fall tourism campaign
    Source: Houston Chronicle
      
  		• Birmingham City Council hoping to raise £18m through advertising
    Source: The Birmingham Post
      
  		• Advertising proposals could affect Google, Facebook and Twitter
    Source: Inquirer
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