7 September 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 9

 
 
 
 





AdEx Analysis
 
 
 
 










Telecom & ISP sector ads during Jan- Jun 2011
 TV ad volume of Telecom and ISP sector see 6% drop during H1 2011 compared to year ago; Hindi & English preferred language for ads with equal share - Adex India Analysis.

Media, Advertising & Marketing
Sports feed share: Prasar Bharati wants equal split in revenue
 Prasar Bharati board proposes an amendment to the Sports Broadcasting Signals Act in a way that would lift their revenue share from the current 25% to 50%; to request I&B.

DD's DTH platform to expamd to 150 channels by year-end
 Prasar Bharati approves expansion of slots on DD Direct Plus to 150 channels by December '11 & another 100 in '12; this follows successful e-auction of slots carried out recently.

 
 

Ormax launches research product for TV production houses

Triton wins creative and media mandate of Orient Home Appliances

Diet Coke launches 'Stay Extraordinary' campaign in the US

 
The Help and The Debt make hay at BO
Brazilian girl is Bond girl

Google buys out Zave

Microsoft launches 'The Gear Off' challenge on Facebook

TV Ratings
Top 10 Programmes (21/08/2011 to 27/08/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (21/08/2011 to 27/08/2011)
Star Plus
Colors
Sony Entertainment TV
Zee TV
SAB
Sun TV
Zee Cinema
Star Cricket
Star Jalsha
Gemini TV
Star Pravah
Imagine TV
Star Gold
MAX
Aaj Tak
Kalaignar TV
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Tata DoCoMo may not get away with cheeky ads as ASCI receives complaints
    		• Desi F1 unleashes marketing blitzkrieg
    		• It's quiz time: The Brand Equity Quiz 2011
    		• How Airtel and Hero MotoCorp formed this year's biggest campaigns
    		• Social Outing: How social media is playing a role in providing the first signals of receptiveness of commercials
    		• Changing Gears: Huge opportunity waiting to be tapped for Hero MotoCorp
    		• A new ringtone: Airtel concept to create the buzz using slice of life examples struck a chord
    		• Digital and mobile platforms are the only areas China can compete with the world: Carol Lam, McCann Erickson Shanghai
    		• Bawdy copy: Airtel's 'friends' campaign, PepsiCo and JWT
    		• Globe Trotter: Financial brands in US use Twitter and Facebook for marketing and customer services
    		• ZipDial with its missed call solution claims to have cracked the code for mobile as a marketing medium
    Source: Economic Times
       
    		• News channels blame weekly ratings for quality decay
    		• Social media lessons for brands as shampoo ad slip-up goes viral
    Source: Livemint
       
    		• Microsoft adds display ad tools to rival Google
    		• Olympus eyes 10% share in Indian digital camera market
    Source: Business Standard
       
    		• Microsoft hots up display-ads war
    Source: Financial Express
       
    		• Doordarshan wants bigger share of sports broadcast revenue
    Source: Times of India
       
  		• “Print media expanding its presence in South Asia”
    Source: Hindu
       
    		• Formula One setting the advertising circuit on fire
    Source: Media Newsline
       
    		• Yahoo fires Bartz as CEO, names CFO to fill void
    Source: MSN India
       
    		• It's quiz time: The Brand Equity Quiz 2011
    Source: VC Circle
    International News
    		• Yahoo Fires CEO Carol Bartz
    		• 'NYT' Steals Two From 'WSJ'
    		• Time Inc.'s CEO Search Said to Be Nearing End
    		• News International to Sell U.K. HQ
    		• Adweek Talent 100
    		• Ad of the Day: NFL
    		• 'FT' Goes After U.S. Audience With Ad Campaign
    Source: Ad Week
      
  		• Rachel's set for TV advertising debut
    Source: Marketing
    		• Microsoft unveils New Advertising Tools
    Source: Beacon Equity Research
      
    		• Grey Group Forms Strategic Alliance with Eastern Advertising in Taiwan
    Source: MarketWatch
      
  		• South Africa to ban alcohol advertising
    Source: AFP
      
  		• Mobile emerges as key advertising channel in UK
    Source: Smart Gorillas
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