22 September 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 20

 
 
 
 
 





Media, Advertising & Marketing
 
 
 










Sony’s magic run with Big B continues
 KBC becomes top-rated show with 6 TVR and average rating of 5.4; Sony reaches new heights with 271 GRPs, just 21 GRPs behind leader Star Plus & 52 GRPs ahead of Colors.

Bombay HC dismisses Kochi plea against BCCI
 In a blow to owners of Kochi franchise, Bombay High Court quashes plea against the BCCI's decision to scrap their IPL contract; Kochi appeals against the verdict. UPDATED!

BCCI likely to lose Rs20bn over Kochi: Modi
 Lalit Modi lambasted the BCCI; termination of the Kochi IPL franchise for non-payment of bank guarantee is a financial mess I had predicted over a year ago, he said.

 
 

Blackpencil India bags creative & strategy account of Viva

British Airways is launching brand campaign to back £5bn investment

 
Paramount Studios set for $700mn makeover
MGM names Stratton as CFO

Narayan Rao re-elected NBA president

TV Ratings
Top 10 Programmes (04/09/2011 to 10/09/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (04/09/2011 to 10/09/2011)
Zee Cinema
Sun TV
Star Gold
ETV Marathi
Star Pravah
Imagine TV
Zee TV
Star Plus
Sony Entertainment TV
Gemini TV
Colors
SAB
Star Jalsha
MAX
Star Cricket
Udaya TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  How advertisers seduce, not persuade consumers to buy products
    		• Print media expected to grow at 9-10%
    Source: Economic Times
       
    		• Online Advertising Locking Horns With Offline Promotions In India
    Source: VC Circle
       
    		• A promising service in 3G mobile network
    Source: Hindu
       
    		• Facebook Seeks Exec To Build Hollywood, Media Ties
    Source: Tech Circle
    		• SC says govt free to notify suggestions by print media wage board
    		• Consumer durables sector likely to see lukewarm festival season
    		• Recognizing firms tapping social media's potential
    Source: Livemint
       
    		• Jackson family trust in tie-up with Sony Music for India entry
    		• Google+ opens up, takes fight to Facebook...
    Source: Business Standard
       
    		• Whirlpool of India unveils 'Sab ka Jashn, Sab ki Jeet' new ad campaign
    Source: India Infoline
    International News
    		• Adchemy Kills the Keyword
    		• Google Pushing Advertisers to Build for Mobile
    		• Glee's McHale Goes Behind the Scenes at 'X Factor'
    		• Facebook Overhauls News Feed and Friends, Users Revolt
    		• Twitter to Launch Political Ads
    		• Fox Wins Tuesday With Zooey Charm Offensive
    		• Ad of the Day: eBay
    Source: Ad Week
      
  		• Adchemy Broadens Advertising Technology Partnership With Microsoft
    Source: MarketWatch
  		• Twitter begins selling political advertising
    Source: Los Angeles Times
      
    		•  New York Times Sees Ad Revenue Falling 8%
    Source: Wall Street Journal
      
    		• Irish advertising down 7% despite global surge
    Source: Irish Times
      
  		• BT forced to amend Infinity ads after Virgin Media complaints
    Source: V3.co.uk
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