12 September 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 12

 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 










ESPN Star Sports to spend Rs300mn to market Champions League Twenty20
 ESPN Star Sports to spend Rs250-300mn to promote Champions League Twenty20; SRK is face of the event.

South Africa sells 8-year cricket rights for $202 mn
 Zee-controlled Taj Television bags the 8-year rights for Asia and Middle East for $180million; Willow TV gets US, Canada and Mexico.

Star Gold's growth strategy
 Star ramps up movie acquisition budget to Rs1.5billion; laps up blockbusters and stitches deal with Shree Ashtavinayak for its upcoming slate.

 
 

Post Anna, news channels see a dip in viewership

Sony Pictures Television acquires rights for 'The Confession'

 
Mel Gibson set to make biblical drama
Knightley to play Anna Karenina

AOL mulls merger with Yahoo!

Nokia Siemens to unveil new innovations at IBC

TV Ratings
Top 10 Programmes (28/08/2011 to 03/09/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (28/08/2011 to 03/09/2011)
Star Plus
Sony Entertainment TV
Colors
Zee TV
Star Cricket
Sun TV
SAB
Zee Cinema
Gemini TV
Star Gold
MAX
Star Pravah
Imagine TV
Star Jalsha
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Gitanjali Gems' 9 brands valued at over Rs 5,500 cr
    		• Canon, Olympus turn focus on e-commerce market
    Source: Hindu Business Line
       
    		• Youtube founders revamping a site for link sharing
    		• Gharkamgar Molkarni Sanghatna to protest against Tata DoCoMo ad for 'insulting' domestic workers
    Source: Economic Times
       
    		• How Mobile ads help SMEs
    Source: Times of India
     
    		• Google buys Zagat, Targets Groupon, Facebook
    Source: CIO India
       
    		• ESPN Star Sports to spend up to Rs.300million for CLT20 marketing
    Source: Cricket Country
       
    		• Celebrity ads add sports weight
    Source: Hindustan Times
       
    		• Star Gold unveils new avatar "Karo Dil Ki"
    Source: Campaign India
    International News
    		• Ruby Tuesday Searching Again
    		• Bloomberg: AOL Discussing Merger With Yahoo Advisors
    		• Optimedia Lands Pizza Hut Account
    		• 'Tea Party Zombies' Creator Draws Ire
    		• Michael Houston Named Managing Director, Grey N.Y.
    		• Yahoo-AOL Merger? No Way, Analysts Say
    		• Worldwide Outage Hits Microsoft Customers
    Source: Ad Week
       
  		• Skype announces large format advertising for Ireland
    Source: BBC News
       
  		• Memphis-based cs2 advertising acquires Thompson
    Source: Memphis Commercial Appeal
       
    		• Advertising proposals could affect Google, Facebook and Twitter
    Source: Inquirer
       
    		• Twitter to expand advertising space
    Source: CBR
       
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