5 October 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 29

 
 
 
 
 
 





AdEx Analysis
 
 
 










Festive season ads during Oct - Dec 2010: Part 2
 October month witnesses maximum TV ad volume during the festive season (Q4) of 2010; Hindi with 34% remains the most preferred language - AdEx India Analysis.

Media, Advertising & Marketing
Intel invests in What's-On-India
 The Intel-led new round of series B funding has also got participation from What's On India's existing private equity investors Sequoia Capital and Nexus Venture Partners.


Prime Focus ups stake in UK subsidiary
 Prime Focus has acquired 1.80mn shares through secondary market purchase, taking up its holdings in the London subsidiary from 59.57 per cent to 65.05 per cent.

 
 

TI Cycles to double marketing spends over 3 years

Bagchi is Tribal DDB's VP and Mumbai head

P&G appoints Karisma Kapoor as brand ambassador for Olay

 
Restored films will highlight MOMA festival
Speilberg on JBFC board

Mudra Max bags BPCL's media account

ESPNcricinfo makes advertising collaboration with Idea Cellular

Ten Sports renews rights for Uefa till 2015

TV Ratings
Top 10 Programmes (18/09/2011 to 24/09/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/09/2011 to 24/09/2011)
Star Plus
Sony Entertainment TV
Colors
Zee TV
SAB
Star Cricket
MAX
Sun TV
Imagine TV
Gemini TV
Zee Cinema
Star Gold
Star Pravah
ETV Marathi
Star Jalsha
Star Jalsha

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  JWT plans big-bang digital India foray
    		• Advertisers use kids to sway big decisions
    		• Suzlon hoping for a better brand recall in an emerging wind energy market in India
    		• The Broadway-styled Vodafone Blue campaign is audacious and different
    		• Creativeland Asia acquires not only big ticket clients but some notable recognition from overseas
    		• Life a pitch for advertising agencies: Pitch consultants unclutter pitches by shortlisting the 'right' agencies
    		• Globe Trotter: Yahoo Inc still revving up Flickr
    		• This week's best and worst of Indian advertising: Tata Docomo and Lloyd
    		• Major sporting extravaganzas like Champions League Twenty20 need a little help with their brand image
    		• Men's deodorant commercials like Axe, Wild Stone and Set Wet Zatak are an aberration indeed
    Source: Economic Times
    		• Volkswagen to launch online portal
    Source: Hindu Business Line
       
    		• Timing issues in checking on media readership
    		• Dish TV to offer 19 regional channels
    		• Sony TV's eureka moment
    		• Apple debuts iPhone 4S, demostrates iCloud
    		• Now, Facebook gets a professional touch
    Source: Business Standard
       
    		• 20th Century Advertising wins rights for Wankhede
    Source: DNA
       
  		• Komli Media Partners Jivox For Video Advertising
    Source: Tech Circle
       
    		• Apple launches new iPhone, iPods
    Source: Times of India
    International News
    		• Apple Announces iPhone 4S
    		• NBC Kills Off ‘The Playboy Club’
    		• IPG, Top Omnicom Creative Launching Agency Together
    		• ESPN Drops Hank Williams Jr. Song for Obama-Hitler Remark
    		• Queen Latifah's Unusual Endorsement
    		• The Future of News: Advertising Week Day 1
    		• Ad of the Day: Nissan
    Source: Ad Week
      
  		• Google to Post Newspaper-Like Ads on Search Engine Result Pages
    Source: ITProPortal
  		• Web overtakes TV for ads in UK
    Source: TVNZ
      
    		•  TV Advertising Pumps Up NBC, Sends Comcast to $27
    Source: Forbes
      
    		• Facebook Advertising Gets Faster and More Effective with Proprietary Analytic Engine from Clickable
    Source: San Francisco Chronicle
      
  		• Outdoor advertising ruins view of landscape
    Source: StandardNet
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