4 October 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 28

 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 










IRS Q2: C&S reach up 15%, cinema drops
 C&S reach has gone up by 15.3 per cent CAGR to 433.21mn and Internet by 36.3 per cent; Cinema’s reach falls to 77.83mn from 79.71mn in Q1, while radio falls by 3 per cent.

Zee's sports biz to turnaround by FY'14
 Colors is shifting 3 of its primetime shows to create an afternoon band and stretching Veer Shivaji to weekdays as it plans to regain second spot with the launch of Bigg Boss.

Force nets Rs159mn at box office
 Of the five new releases, Force is only one to stand its ground at the box office; Sahib Biwi Aur Gangster, Chargesheet, Hum Tum Shabana and Tere Mere Phere fail. BOX OFFICE!

 
 

MEC wins Harman's media duties for India

Mudra Max bags World Gold Council’s media mandate

Michael Boneham, Deepa Prahalad, Earl Wilkinson and Will Sansom to be speakers at AdAsia 2011

 
Nolan, Bay top runners to helm The Twilight Zone
Take Shelter tops five releases this week

BBC accused of back-door advertising for Berghaus clothing

Facebook launches new analytics tool

KyaZoonga, Universal Music in strategic partnership

TV Ratings
Top 10 Programmes (18/09/2011 to 24/09/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/09/2011 to 24/09/2011)
Star Plus
Sony Entertainment TV
Colors
Zee TV
SAB
Star Cricket
MAX
Sun TV
Imagine TV
Gemini TV
Zee Cinema
Star Gold
Star Pravah
ETV Marathi
Star Jalsha
Star Jalsha

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Kaushik Roy re-elected India Chapter chief of International Advertising Association
    Source: Hindu Business Line
      
    		•  DHL rolls out biggest advertising campaign
    Source: Media News Line
      
  		•  Ekta Group wins brand battle against namesake
    Source: Daily Bhaskar
    		• Mid-Day to diversify into café chains
    Source: Livemint
      
    		•  Yahoo joins ABC in online news partnership
    Source: Economic Times
      
    		•  InMobi raises $200 Million
    Source: Siliconindia.com
    International News
    		• Yahoo and ABC Team Up
    		• Hearst Poaches Meredith Sales Executive
    		• Lead McCann Creative, Account Execs on Verizon Depart
    		• NewMediaMetrics Weighs In on New TV Season
    		• TED Looks for the Second Batch of 'Ads Worth Spreading'
    		• Google and Facebook Launch New Ad Formats
    		• Ad of the Day: Geico
    Source: Ad Week
      
  		• Nagra swoops for Sigma advanced advertising
    Source: Rapid tv news
  		• ZenithOptimedia Marginally Cuts 2011 Ad Growth Forecast
    Source: Fox Business
      
    		•  Myspace plays up music as it woos advertisers
    Source: Los Angeles Times
      
    		•  Yahoo joins ABC in online news partnership
    Source: Reuters
      
  		• Facebook's New Advertising Strategy Is Brilliant and Unexpected
    Source: Mashable
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