31 October 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 44

 
 
 
 
 





 Media, Advertising & Marketing
 
 
 









The marketing significance of the Indian Formula 1 Grand Prix
 With India hosting a F1 race for the first time over the weekend in Delhi advertisers and sports marketing experts expect the event to give F1 and motorsports a big fillip.

9X to launch Marathi music channel Jhakaas on 31 October
 9X Jhakaas, with a tagline of ‘Aai Shapaath’ will be the first 24 hour Marathi music channel; to air Marathi film and non-film music videos, including folk, popular and contemporary.

AdAsia to focus on the uncertainties in the new world
 Around 50 of world's top experts of marketing, media and advertising to share experiences during 27th AdAsia to be held from 31 Oct to 3 November at New Delhi.

 
 

Vatsal Asher joins DMA: India as CEO

Colgate ties up with upcoming Tintin film

 
28-day delay of DVD rentals being planned
Matt Damon gets $8 million grant

David Wertheimer is Fox president, digital

TV Ratings
Top 10 Programmes (16/10/2011 to 22/10/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/10/2011 to 22/10/2011)
Star Plus
Colors
Sony Entertainment TV
Neo Cricket
Star Gold
Zee TV
SAB
Sun TV
Imagine TV
Zee Cinema
Star Jalsha
Gemini TV
Star Pravah
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Omnicom Group Inc. Enters Agreement to Acquire Majority Stake in India's Mudra Group
    Source: Moneylife Personal Finance site and magazine
       
    		• Online advertising set to grow as more firms explore digital space
    Source: Livemint
       
    		• TV serial ads tread on filmi ground
    Source: Bangalore Mirror
       
    		• WPP sees China as second-largest market in 2-4 years
    Source: Economic Times
       
    		• MC&A to design branding strategy for GIM '12
    Source: Business Standard
       
    		• Kingfisher Ultra & Red to be available nationally soon
    Source: Zee News
    International News
    		• Merck Trims Field in Global Creative Review
    		• TWC Loses Video and Voice Subscribers, but Gets Broadband Boost
    		• ERGObaby Hires Profero for Digital Work
    		• DirecTV takes retrans fight with Fox to FCC
    		• Bay Area Newspapers Cancel Merger
    		• Google's Twohill Named Grand Brand Genius
    		• Ad of the Day: Rocksmith
    Source: Ad Week
       
  		• About.com Expands Advertising Team Naming Two Veteran Regional Vice Presidents
    Source: MarketWatch
  		• Italy's La7 TV Advertising Growth Defies Trend For Mediaset, RAI
    Source: Wall Street Journal
       
    		• Digital Cinema Media to roll out Primesight interactive outdoor ads
    Source: Media Week
       
    		• Virgin Bingo Launches New TV Advertising Campaign
    Source: Bingo Social
       
  		• Marcus Thomas Acquires DigiKnow, Inc., Expands Digital, Mobile and Analytics Capabilities
    Source: Bradenton Herald
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