3 October 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 27

 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 










Colors' gameplan to regain 2nd spot
 Colors is shifting 3 of its primetime shows to create an afternoon band and stretching Veer Shivaji to weekdays as it plans to regain second spot with the launch of Bigg Boss.

Broadcast Bill kept in limbo to judge efficacy of self-regulation
 Govt wants to see how self-regulation by news and GECs works; the bill should not be brought to Parliament for now as both NBA and IBF have introduced their Content Codes.

TV news coverage of corruption issues up 11 times: CMS study
 Coverage of corruption- related issues by TV news channels up substantially in 2011 but petty corruption is yet to become a concern for the media, says CMS Media Lab study.

 
 

Roy re-elected as prez IAA - India Chapter

Champions League Twenty20 delivers 1.4 TVR

Zee Café ropes in Yatra.com as presenting sponsor for Billboard Music Awards

 
Hollywood happy of Canadian govt.'s move
Cinema By The Bay at San Francisco from 3-6 Nov

US ad spend to grow 4.1% to $1.12 trillion in 2011

Tata Sky launches special offers for HD subs

TV Ratings
Top 10 Programmes (18/09/2011 to 24/09/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/09/2011 to 24/09/2011)
Star Plus
Sony Entertainment TV
Colors
Zee TV
SAB
Star Cricket
MAX
Sun TV
Imagine TV
Gemini TV
Zee Cinema
Star Gold
Star Pravah
ETV Marathi
Star Jalsha
Star Jalsha

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		• Homeshop18 looks to ‘book' loyalty
    Source: Hindu Business Line
      
    		• Mobile advertising is still under-penetrated
    Source: Financial Express
      
  		• AdAsia returns to India after eight years
    Source: Economic Times
    		• Brands take to skins for more impact, visibility
    Source: Business Standard
       
    		• Tobacco industry using movies for promotion
    Source: India Today
       
    		• McDonald's gets youthful
    Source: Hindustan Times
    International News
    		• Ad of the Day: FedEx
    		• Google Breaks Into Paid Analytics With New Product
    		• Verizon Challenges FCC's Net Neutrality Rules, Again
    		• Newsweek Daily Beast's New President Starts to Make Mark
    		• Nokia Cuts 3,500 Jobs
    		• Hearst Sells 'Cycle World'
    		• David Carey Calls iCrossing Big Priority, Despite Exec's Exit
    Source: Ad Week
       
  		• USA TODAY, Facebook partner for Super Bowl Ad Meter
    Source: ABC News
  		• Ad industry unites against booze ban
    Source: News24
       
    		• Canberra's ad spend costs taxpayers $160m
    Source: The Age
       
    		• ASC lauds progress of kids advertising initiative
    Source: Marketing Magazine
       
  		• Ad firms launch joint ventures in Ghana
    Source: Daily Nation
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