28 October 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 43

 
 
 
 
 





AdEx Analysis
 
 
 









TV advertising during Jan- Sep 2011 - Part 2
 Food & Beverage remains top sector with a 13% growth in ad volume in Jan-Sep 2011 compared to year-ago; top 3 categories contribute 40% -Adex India Analysis.

Media, Advertising & Marketing
News channels approach I&B over F1 coverage issue
 News channels seek to resolve issue over coverage of F1 Grand Prix; as part of its global policy, the Formula One Management does not share race feed with news channels.

Vivek Bahl is Turner chief content officer
 Bahl to oversee content strategy & development for Imagine TV, Cartoon Network, Pogo and WB; he will join Turner on 1 November.

 
 

Adspends in festive season spurred by tier 2 markets

Percept/H bags creative mandate of Next Care’s Deo

 
Huppert wins BBC Four World Cinema award

Shaila-Ann Rao is Sportfive International MD

Laricheva is BBC Worldwide Channels VP

TV Ratings
Top 10 Programmes (09/10/2011 to 15/10/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (09/10/2011 to 15/10/2011)
Star Plus
Sony Entertainment TV
Colors
Star Cricket
SAB
Zee TV
Neo Cricket
Sun TV
Zee Cinema
Imagine TV
Star Gold
Star Pravah
Gemini TV
ETV Marathi
MAX
Maa Telugu
Ten Sports
Star Jalsha

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Tata Sky launches new campaign, value packs for customers
    		• Formula 1: Brands like Reebok India, Puma and Party Hunterz hit fast lane with merchandise
    Source: Economic Times
       
    		• Filmmaker, actor named for Shilpi Samman 2011
    Source: Times of India
       
    		• Facebook to open first non-US data centre
    Source: Financial Express
       
    		• YouTube makes the case that it helps build brands
    Source: Business Standard
    International News
    		• Top Sales Executive Leaves Rodale in Shakeup
    		• Siemens Enterprise Communications' Media Review Nears End
    		• 'Guardian' Correspondent Levels Plagiarism Charge at Reuters
    		• Google's Twohill Named Grand Brand Genius
    		• Spotify Adds AOL Business Development SVP
    		• Microsoft and Mozilla Launch ‘Firefox With Bing’
    		• Ad of the Day: The Present
    Source: Ad Week
      
  		• Advertisers will boost digital video ad spending by a quarter the next 12 months
    Source: TechJournal South
  		• BigBand Unveils Targeted Advertising for IPTV
    Source: MarketWatch
      
    		•  Online advertising exceeds TV for ROI and sales uplift
    Source: GfK NOP
      
    		• FCC To Rule On Online Political Advertisement Disclosure
    Source: Huffington Post
      
  		• Subliminal advertising gets iiNet ad banned
    Source: Delimiter
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