19 October 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 38

 
 
 
 
 





AdEx Analysis
 
 
 









TV advertising during Jan- Sep 2011 - Part 1
 TV advertising sees 19 per cent growth during Jan - Sep 2011 compared to year-ago period; national channels preferred with 55 per cent volume - AdEx India Analysis.

Media, Advertising & Marketing
Zeel's bearish outlook on ad market in FY'12
 Zeel expects ad revenue growth to stay muted this fiscal but a cut in costs will protect the Indian broadcasting company’s profitability; has net cash of Rs11.1billion.

DIPP proposes FDI hike in cable, DTH sector
 Department of Industrial Policy and Promotion has given a thumbs up for uniform FDI in broadcast carriage services sector; cap in cable TV & DTH to be 74%.

 
 

Hyundai books 6000 TV spots for new Eon launch

Allen Solly launches new campaign conceptualised by Ogilvy

 
Stephen Frears to get European Film Academy Lifetime Achievement award in Berlin

Using social media to build brands

Samsung partners BigFlix to launch VoD app

TV Ratings
Top 10 Programmes (02/10/2011 to 08/10/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (02/10/2011 to 08/10/2011)
Star Plus
Colors
Sony Entertainment TV
Star Cricket
Zee TV
SAB
Sun TV
Gemini TV
Imagine TV
MAX
Zee Cinema
Star Pravah
Star Gold
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Corporate image advertising up 40%; Maruti, Adidas, M&M among the top advertisers
    		• Children of a revolution: Ads seeking attention of millions who are citizens of Youngistan
    		• Globe Trotter: Uncanny Resemblance
    		• Digital man talking: Norm Johnston
    		• VIP: A journey in advertising
    		• Life's not a box of chocolates:Cadbury is out to prove that Celebrations need not always be festive
    		• The future of business: sustainable products and services by 2020
    		• Hrithik Roshan, Saif Ali Khan, Salman Khan and the art of making innerwear fashionable
    		• Yahoo ad exec deflects talk about becoming CEO
    Source: Economic Times
       
    		• Govt may set up investigating agency to probe misleading ads
    Source: MSN India
       
    		• Double digit advertising growth difficult in FY12
    Source: Moneycontrol.com
       
    		• ImagesBazaar to foray in celebrity stock visuals
    Source: Business Standard
       
    		• Reebok fined $25 m for make-believe ad
    Source: FashionUnited
    International News
    		• Mobile Marketing Industry Sets Privacy Guidelines
    		• Revamped Gilt Home Merges Editorial Content and E-Commerce
    		• Skype Co-Founder Launching Vdio, a Netflix Competitor
    		• Trends: Digital Advertising
    		• With New Droid, Motorola Hopes for Another Razr Hit
    		• ITV Buys Channel Television
    		• Ad of the Day: Xbox
    Source: Ad Week
      
  		• Facebook Ad Provider Clickable Closes $12M Funding
    Source: AllFacebook
  		• DOT fines Orbitz $60000 for deceptive advertising
    Source: msnbc.com
      
    		•  Altitude Digital Partners Launches New Video Platform
    Source: MarketWatch
      
    		• Microsoft excludes tablets from new ads
    Source: The Next Web
      
  		• YouTube Wants Big Brands' Advertising Bucks
    Source: brandchannel.com
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