18 October 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 37

 
 
 
 
 





Media, Advertising & Marketing
 
 
 









HBO lines up Bond festival, launches biggest marketing campaign
 HBO, which has lost market share in the English movie channel space, has packed 21 Bond films and has kicked off its biggest marketing campaign for the festive season.

Zeel Q2 net up 26.7% amid flat revenue
 A 4.2% drop in ad revenue has been cushioned by a 2.3% cut in costs, helping the company to beat the profitability forecast made by market analysts; Zeel posts net profit of Rs1.6bn.

Govt's transparency code for TV quiz shows
 Govt asks TV channels to disclose complete information pertaining to SMS or call rates which are applicable to quiz shows continuously through scroll or display.

Dull pre-Diwali releases fail to ignite the box office
 Azaan, Mod, Jo Dooba So Paar: It's Love In Bihar and My Friend Pinto spell disaster at box office; Mujhse Fraaandship Karoge nets dismal Rs 22 mn in 1st weekend.BOX OFFICE!

 
 

Biba selects Media2win as social media digital agency

MF Global launches new TVC focusing on right perspective

 
SE Asia needs more skills training in movie area
European, APac film academies to work together

CBeebies joins Verizon’s Fios TV channel lineup

TV Ratings
Top 10 Programmes (02/10/2011 to 08/10/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (02/10/2011 to 08/10/2011)
Star Plus
Colors
Sony Entertainment TV
Star Cricket
Zee TV
SAB
Sun TV
Gemini TV
Imagine TV
MAX
Zee Cinema
Star Pravah
Star Gold
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  AdAsia gets 800 delegate registrations
    Source: Economic Times
       
    		• Advertising slowdown pulls down Zee's Sep quarter performance
    		• Creative advertisements deliver business results
    Source: Livemint
       
    		• McDonald s Channel comes to California restaurants
    Source: Moneycontrol.com
    		• The four Discoveries of Life
    		• [Four] media buying innovations
    		• [Four] media trends
    		• The fab four
    		• [Four] young creatives
    		• [Four] global events
    		• Lessons from the last four years
    Source: Financial Express
       
    		• Google gains ground in battle with Facebook as profits soar
    Source: Firstpost
    International News
    		• Alliance for Atlantic City Seeks Agency
    		• Time Expands Verticals With Entertainment Web, App Launch
    		• Twitter App Maker UberMedia Launches Its Own Social Network
    		• Delay of Game: Time Warner Cable-NFL Network Talks Break Down
    		• Amazon Takes a Bite Out of Publishing Business
    		• Atlantic Media Eyes Expansion With New Hire
    		• Ad of the Day: Microsoft
    Source: Ad Week
      
  		• IAB unveils mobile advertising council
    Source: AdNews
  		• Newspaper shares down on advertising woes
    Source: Financial Times
      
    		•  BuzzLogic Rolls Out Real-Time Ad Platform
    Source: MediaPost Publications
      
    		• Cable Industry Brands Interactivity with ExpandTV
    Source: MarketWatch
      
  		• YouTube Wants Big Brands' Advertising Bucks
    Source: brandchannel.com
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