17 October 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 36

 
 
 
 
 





Media, Advertising & Marketing
 
 
 










Ormax releases research report on reality shows marketing
 The media and entertainment research and consulting firm Ormax Media has unveiled a special study on the effectiveness of marketing for the reality shows.

DD's DTH expansion will not need new satellite
 Doordarshan will not need to shift to another satellite for augmenting its DD Direct Plus DTH platform to 150 channels in the first phase by year-end.

Balaji Telefilms reduces Q2 net loss to Rs7mn
 The content company is yet to show signs of full recovery as income from operations falls 7 per cent to Rs354.7million compared to the year-ago period.

Sun TV names Malayalam kids channel Kochu TV
 Kochu TV to launch on 16 October and target audiences in age group of 4-14 years; to air show including Jackie Chan Adventures, He-Man and pre-school content.

 
 

Ad spends in the US to slow down in 2012: Study

TV ads ROI in UK up amid recession

 
Avatar most downloaded film
Die Hard titled A Good To Die Hard

Warner Bros, Netflix partner for programming

TV Ratings
Top 10 Programmes (02/10/2011 to 08/10/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (02/10/2011 to 08/10/2011)
Star Plus
Colors
Sony Entertainment TV
Star Cricket
Zee TV
SAB
Sun TV
Gemini TV
Imagine TV
MAX
Zee Cinema
Star Pravah
Star Gold
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  How Ad Asia found the right design metaphor
    		• At the speed of yellow
    		• Utopia called digitisation
    Source: Business Standard
       
    		• Google says goodbye to Buzz
    Source: The Hindu
       
    		• Radio service tunes in to serve local community needs
    		• Creative advertisements deliver business results
    Source: Livemint
    		• Default choice makes Google hard to resist
    Source: Financial Express
       
    		• More brands seek spotlight through films for visibility
    Source: Indian Express
       
    		• Google working on iTunes rival
    Source: Times of India
       
    		• Rahul Kanwal to host Seedhi Baat show
    Source: Media Newsline
    International News
    		• New York Life’s Search Excludes Incumbent
    		• Google Stock Soars on ‘Gangbusters’ Growth
    		• Reddit User's Comments Spawn Movie Deal
    		• ABC Halts Production on ‘Charlie’s Angels’
    		• Netflix Pays $1 Billion for CW Streaming Rights
    		• U.K. Analog TV Signals to End October 2012
    		• Ad of the Day: Twinings
    Source: Ad Week
       
  		• Google Gains as Advertising Demand Helps Sales Top Estimates
    Source: BusinessWeek
  		• The Advertising Council Launches New AdCouncil.org
    Source: MarketWatch
       
    		• Broadband advertising bill hits $23m
    Source: The Australian
       
    		• Microsoft Injects $44 Million Into Advertising Funding for Nokia & Samsung in The UK
    Source: TFTS
       
  		• The History of Cartoon Advertising
    Source: The Commercial Dispatch
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