13 October 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 34

 
 
 
 
 





 Media, Advertising & Marketing
 
 
 










Bigg Boss pushes Colors ahead of Sony
 The debut episode of Bigg Boss 5 clocks 4.3 TVR and adds 30 GRPs; Colors claws back to second spot with 255 GRPs, ahead of Sony's 248 GRPs.

A tough digital road for cable
 Cable TV companies will face rout if they do not capitalise and act swiftly to counter DTH’s invasion across the country; MSOs need to focus on digitisation and broadband services.

Sahara buys 42.5% stake in Mallya's Force India for $100 mn
 Mallya's UB group will own an equal stake in the motor racing team while the remaining 15% will be with Mol family; India's first F1 team will be renamed Sahara Force India.

 
 

Champions League Twenty20 delivers 1.53 TVR

GoodFood Magazine awards creative mandate to Mudra West

MPS Food to spend Rs 200 mn towards marketinge

Ipsos completes acquisition of Synovate

 
Soderbergh to direct Liberace biopic
Stuart Beattie to shoot Frankenstein in Australia

Paras Dairy assigns creative duties to Rediffusion Y&R

Fox restructures marketing team

Star Plus launches app for iPhone, iPad

TV Ratings
Top 10 Programmes (25/09/2011 to 01/10/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (25/09/2011 to 01/10/2011)
Star Plus
Sony Entertainment TV
Colors
Zee TV
SAB
Star Cricket
Sun TV
Imagine TV
MAX
Gemini TV
Zee Marathi
Star Pravah
Star Jalsha
ETV Marathi
Star Gold
Sahara One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Sahara buys 42% in Force India F1 team
    		• eBay set to deepen ties with Facebook
    Source: Business Standard
       
    		• Sahara Group buys stake in Force India F1 team
    Source: Financial Express
       
    		• Cannes Festival expects 20 pc more entries next year
    		• PERFORM and Times Internet Limited partner to bring English Premier League to Indian football fans
    Source: Economic Times
       
    		• Advertisers, broadcasters spar over ratings
    Source: Livemint
       
    		• Sahara Group buys 42.5% stake in Mallya's Force India F1 team
    		• ‘Nokia's Windows phone will be disruptive of the market'
    		• Call of the small towns and villages
    		• The next frontier for colas
    		• Scoring a hit?
    		• The makeover to a New U
    		• Of Saraswathi & Swarovski
    Source: Hindu Business Line
    International News
    		• J&J Taps JWT for World Cup Project
    		• Meredith to Buy RDA's 'Rachael Ray' Mag
    		• Current TV Adds Granholm Show After Olbermann
    		• Are Location-Based Ads on Foursquare's Radar?
    		• Rosie O'Donnell Beats Oprah Winfrey on Her Own Network
    		• Niche Channels Take a Bite Out of Cable Ratings
    		• Ad of the Day: Canal+
    Source: Ad Week
      
  		•  RTÉ to change advertising offering
    Source: RTE.ie
  		• SelectCore and iSIGN Media ink mobile advertising deal
    Source: Proactive Investors USA & Canada
      
    		•  New Study Shows TV ads Deliver the Most Profit
    Source: MarketWatch
      
    		•  Mobile Advertising Is More Effective than Online Advertising
    Source: TMC Net
      
  		•  AOL's Armstrong Reportedly Wants To Sell To Yahoo
    Source: Forbes
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