12 October 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 33

 
 
 
 
 





AdEx Analysis
 
 
 










Auto sector ads on TV during festive season
 TV ad volume of auto sector up 25% during Oct - Dec 2010 compared to year ago; Hindi & English channels capture 39% & 28% of sector's ads - AdEx India Analysis.

Media, Advertising & Marketing
Pay TV holds promise; fragmentation, tech and high capex are hurdles: Punit Goenka
 India could skip cable and evolve to wireless delivery of TV if the thorny issues are not sorted out, warns Punit Goenka; the Rs 240 bn pay TV market has huge growth potential.

Hathway Cable needs Rs7bn funding for digitisation
 Hathway Cable & Datacom will require an investment of Rs6-7bn to digitise its existing subscriber base if the government mandates phasing out of analogue cable, says Jayaraman.

 
 

Independent US PR firm makes entry into India

bates unveils new corporate identity

AdAsia 2011 gets 800 delegate registrations

Isobar to handle Expedia' social media and ORM account

 
NYFF screens unfinished version of Scorsese' Hugo
Iran govt releases 2 doc filmmakers

Coca-Cola launches new communication for Diwali, ties up with Ra.One

Jean-Briac Perrette is Discovery chief digital officer

Digital world should pave path for targeted ads

TV Ratings
Top 10 Programmes (25/09/2011 to 01/10/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (25/09/2011 to 01/10/2011)
Star Plus
Sony Entertainment TV
Colors
Zee TV
SAB
Star Cricket
Sun TV
Imagine TV
MAX
Gemini TV
Zee Marathi
Star Pravah
Star Jalsha
ETV Marathi
Star Gold
Sahara One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Facebook introduces long-awaited ipad app
    		• Lacoste steps up youth drive with 'Live'
    Source: Business Standard
       
    		• Yahoo! eyes more partnerships with regional papers for local content
    Source: Financial Express
       
    		• Lowe Lintas India strengthens its clientele with 80 new clients
    Source: Campaign India
       
    		• Government for early resolution of concerns of magazine sector: I&B Minister Ambika Soni
    		• QR codes may be Holy Grail for marketers fanatical about connecting with gadget-savvy youth
    		• Monster in a bottle: Mascot Bisley turns to Bisleri water for protection
    		• Expatriate talent: Will JWT's new head of digital Max Hegerman prove that third time is a charm?
    		• Air supremacy? Tata Sky ad tells customers not to shy away from asking questions while Dish TV says there's no need to ask
    		• Globe Trotter: Global brands see rural Pakistan as an attractive growth market
    		• Best & bekaar advertisement of the week
    Source: Hindu Business Line
    International News
    		• DDB Cut From Bud Light Review
    		• News Corp. Shareholders Advised to Oust Rupert Murdoch
    		• 'Post' Launches New Effort to Reach the Non-Tweeting Masses
    		• Zynga Wants to Cut Out Social Network Middleman
    		• Marketers Use Online Tactics More but Are Skeptical
    		• UltraViolet Adds Streaming Access to DVD and Blu-Ray
    		• Ad of the Day: Sony Ericsson
    Source: Ad Week
      
  		• Brands Spending Less To Advertise On Facebook
    Source: MediaPost Publications
  		• MagnaGlobal Cuts 2012 US Ad Growth Forecast from 4.8% to 2.9%
    Source: Hollywood Reporter
      
    		•  Clear Channel enters NFC advertising market
    Source: NFC World
      
    		• Issuu Offers Online Publishers Access to Targeted Advertising
    Source: CMSWire
      
  		• Social media revenue to hit $10.3B in 2011
    Source:Computerworld
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