10 October 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 31

 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 










Radio ads to get a boost as RAM expands footprint
 Radio Audience Measurement (RAM), launched by TAM Media Research in 2007 for the radio Industry.

Govt not to renew licence of TV channels who violate content code
 Indian govt will not renew licence of TV channels which violate the Programme and Advertisement Code on five occasions or more.

Govt stiffens entry norms for new TV channels
 Net worth norms have been made tougher; for news and current affairs channels, the net worth criteria has been revised upwards, climbing almost seven times from Rs30mn to Rs200mn for the first channel and Rs50mn for each additional channel.


Disney to take full control of Indiagames
 UTV inks deal with founder promoters and employee shareholders of Indiagames to acquire further 30.02% for a purchase consideration of Rs945.6mn; Disney is in process of owning 100 % of UTV.

 
 

Radio ads to get a boost as RAM expands

Kantar acquires 51% of Sri Lankan market research firm

 
Sony, MG360 vie to make biopic of Steve Jobs
Synapse Films laps up rights of 3 Horror films

Bajaj Allianz launches campaign with F1 driver Nico Rosberg

TV Ratings
Top 10 Programmes (25/09/2011 to 01/10/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (25/09/2011 to 01/10/2011)
Star Plus
Sony Entertainment TV
Colors
Zee TV
SAB
Star Cricket
Sun TV
Imagine TV
MAX
Gemini TV
Zee Marathi
Star Pravah
Star Jalsha
ETV Marathi
Star Gold
Sahara One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Misleading ads to face the music, govt working on stringent laws
    		• Ad that changed the world
    Source: Business Standard
       
  		• Government mulls regulatory body to curb misleading advertisements
    		• Puma to be the official merchandise partner for Indian GP
    Source: Economic Times
    		• Media criticism of uplink-downlink policy unwarranted
    Source: Livemint
       
    		• How small animation studios are drawing in regional films
    Source: DNA
       
    		• Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013
    Source: Media Newsline
    International News
    		• Disney CEO Iger to Step Down in 2015
    		• U.S. Investors Urged to Vote Against News Corp. Directors
    		• This Is Your Brain on Marketing
    		• Rdio Gets Competitive With Ad-Free, No-Cost Music Streaming
    		• Social Media Buzz Equals Ratings Boost for TV Shows, NM Incite Finds
    		• Verizon FCC Case Heads to D.C. Court
    		• Cars.com Gasses Up for the Super Bowl
    Source: Ad Week
       
  		• Facebook to Offer Tips, Advertising Credits to Small Businesses
    Source: Fox Business
  		• BBB, auto dealer at odds over new advertising policy
    Source: Pioneer Press
       
    		• Redux Media Reps Display Advertising on Skype
    Source: mediacaster
       
    		• Television advertising in 2012 election could top $3 billion
    Source: Los Angeles Times
       
  		• Mobile display advertising outperforms online ads
    Source: Tech Journal
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