9 November 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 51

 
 
 
 
 





 AdEx Analysis
 
 
 
 









Hair care sector TV ads during Jan- Sep 2011
 TV ad volume of 'Hair Care' sector jumps 14% in Jan - Sep 2011 compared to year ago; shampoo category rules capturing more than half of the pie - Adex India Analysis.

Media, Advertising & Marketing
DTH adds 1.6 mn subs in festive month of October
 DTH's highest monthly mobilisation this fiscal has come in the festive month of October; DTH has added 2.85mn and 2.5mn subscribers during the fiscal's first two quarters.

News channels to exercise restraint in coverage of birth of Abhi-Aish child
 In a rare show of concern for protecting privacy, Broadcast Editors Association calls for restraint among the media for coverage of Abhishek and Aishwarya's 's first child.

 
 

LMG takes full ownership of Aaren Initiative

Ashok Lalla joins Mindshare as leader, digital, South Asia

 
Shares of Dreamworks Animation rally 12%
Jacko doc Murray convicted for pop star’s murder

Philips retains Carat as its media agency, adds MPG for certain geographies

Neha Dhupia is brand ambassador of Gitanjali’s new range Gdivas

TV Ratings
Top 10 Programmes (23/10/2011 to 29/10/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (23/10/2011 to 29/10/2011)
Star Plus
Sony Entertainment TV
Neo Cricket
Colors
Sun TV
Zee TV
Star Gold
SAB
MAX
Gemini TV
Maa Telugu
Imagine TV
Zee Cinema
Star Pravah
Star Jalsha
Udaya TV
DD1

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Advertising regulator ASCI to probe AMFI ad on mutual fund investments
    		• Micromax Mobile withdraws 'bai' ad, Shiney Ahuja relieved
    		• Microsoft, AOL, Yahoo, strike ad alliance
    		• Aston Martin fends off Apple to be named coolest brand of 2011
    		• Advertising is like a blank piece of paper, everything is your own idea: Kitty Lun, Lowe China
    		• KamaSutra still searching for another image as other brands jostle for space
    		• Advertisers and brands search for attention in 'connected' world of youngsters
    		• Flying Machine goes edgy, controversial and sexy to gain ground
    		• Best and Bekaar ads
    		• Globe Trotter
    Source: Economic Times
       
    		• Mozilla to launch Boot 2 Gecko mobile OS
    Source: Hindustan Times
       
    		• Google Plus starts service for businesses, brands
    		• MediaTek, Facebook sign pact
    Source: Business Standard
       
    		• Adiquity Launches Real Time Bidding Exchange for Mobile Ads
    Source: VC Circle
       
    		• Microsoft, AOL, Yahoo, strike ad alliance
    		• PepsiCo review to take more time; shares up
    Source: IBNLive.com
       
    		• Google+ network opens to business users
    		• SC issues notice to patents authority over Colgate-Anchor toothbrush row
    Source: Financial Express
    International News
    		• GSP Quits Remaining HP Business
    		• NARC Moves to Enforce Industry's Digital Privacy Standards
    		• Obama Threatens to Veto Anti-Net Neutrality Resolution
    		• Google Loses D.C. Head, Addresses Android Concerns
    		• Netflix Signs MGM Streaming Deal
    		• 'New York Times' Sues HuffPo Over 'Parentlode' Blog
    		• Ad of the Day: Columbia Sportswear
    Source: Ad Week
       
  		• Ninemsn reveals umbrella brand Mi9 and ad exchange
    Source: AdNews
  		• Microsoft, AOL and Yahoo team up in online ad deal
    Source: Los Angeles Times
       
    		• Ad industry beefs up online data collection rules
    Source: Montreal Gazette
       
    		• Adconion buys Smartclip in video ad share grab
    Source: B&T Marketing & Media
       
  		• Microsoft partners with media brands for Xbox TV ads
    Source: Media Week
       
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