4 November 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 48

 
 
 
 
 





 Media, Advertising & Marketing
 
 
 
 









Advertisers should continually reinvent
 Ad gurus feel advertisers and corporates should continually reinvent ideas to reach out to the new generation, and use social media through the Internet for this purpose.

Sun TV Q2 net up 8% to Rs1.80bn
 The southern broadcasting major's revenues surge 6 per cent to Rs 4.51 billion, while Ebitda is up 10 per cent to Rs 3.65 billion for the three-month period ended 30 September.

NGC ups local content ante; ties up with Nissan for new show
 With more entrants in the genre, NGC is upping its local programming initiatives with adventure reality show X-treme Trail; channel's programming costs are up by 40 per cent.

 
 

Birla Cement rolls out new TVC

Kwan to manage Punj Lloyd PSA Masters Tournament 2011

 
Gilbert Cates no more
Summit in 3 year output deal with Media Pro Ent

CCD gets 1mn fans on Facebook

Neo Cricket now on Time Warner Cable

TV Ratings
Top 10 Programmes (23/10/2011 to 29/10/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (23/10/2011 to 29/10/2011)
Star Plus
Sony Entertainment TV
Neo Cricket
Colors
Sun TV
Zee TV
Star Gold
SAB
MAX
Gemini TV
Maa Telugu
Imagine TV
Zee Cinema
Star Pravah
Star Jalsha
Udaya TV
DD1

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Marketers fail to impress women
    Source: Economic Times
       
    		• Google reshuffles placement of online search ads
    Source: IBNLive.com
       
    		• Doordarshan 'revamp' wins strategym prize
    Source: Hindustan Times
       
    		• Our India agencies are growing in double digits
    Source: Livemint
       
    		• PepsiCo CEO Indra Nooyi uncorks answers to uncertainty
    Source: NDTV.com
    International News
    		• BBDO Wins Bulk of ExxonMobil's Global Creative Business
    		• Digo Leverages Dot-Com Connection in Latest Win
    		• LinkedIn Earnings Not Enough for Wall Street
    		• Yahoo Lets Brands Get More Social
    		• Facebook Brand Exec: RIP Traditional Marketing
    		• Senator to Block FCC Nominees
    		• Ad of the Day: Kinect
    Source: Ad Week
       
  		• Australian advertising fails to recognise ethnic diversity
    Source: AdNews
  		• Cricket Communications Introduces "Your Call" Advertising Campaign
    Source: Sacramento Bee
       
    		• Lamar Advertising net up, margins wider
    Source: MarketWatch
       
    		• Digital Marketers See More Online, Mobile Video Buys Coming
    Source: mediacaster
       
  		• CBS Turned Down Apple TV Subscription Service Deal
    Source: Mac Rumors
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