3 November 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 47

 
 
 
 
 





 Media, Advertising & Marketing
 
 
 
 









Time for younger generation to take over, say ad gurus
 Ad gurus talk about the importance of creativity at AdAsia; also stress that the creative minds behind any ad campaigns should be properly groomed and adequately compensated.

Digitisation ordinance gives right of way to cable ops
 Govt has promulgated an ordinance aimed at ensuring that all cable ops carry encrypted signals through digital STBs in accordance with the deadlines that have been notified.

Colors, Sony share 2nd spot
 Powered by the world TV premiere of Ready, Colors adds 28 GRPs in the week, while Sony lost 22 GRPs to close the week with 236 GRPs each; Star Plus continues to be on top.

 
 

TME enters in strategic alliance with MPG

Effie Awards 2011 entries are now open

Neo positions West Indies series as ‘Return of The Big Guns’

 
Al Pacino to play stand-up comedian
Japanese film festival in Hollywood

Ronny Raichura to head Communicate 2's paid search division

Olay ropes in Madhuri Dixit as brand ambassador

TV Ratings
Top 10 Programmes (16/10/2011 to 22/10/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/10/2011 to 22/10/2011)
Star Plus
Colors
Sony Entertainment TV
Neo Cricket
Star Gold
Zee TV
SAB
Sun TV
Imagine TV
Zee Cinema
Star Jalsha
Gemini TV
Star Pravah
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Video Ad Technology Firm Jivox Raises $8.2M
    Source: VC Circle
       
    		• Google offers free hosting for SMBs
    Source: Financial Express
       
    		• Conventional advertising makes way for participatory campaigns
    Source: Times of India
       
    		• Google revamps Gmail with colour and themes
    Source: Business Standard
    		• Arvind exits VF Arvind Brands
    Source: Hindu
       
    		• Havas, Rediffusion Y&R sign up for media services
    Source: Livemint
       
    		• AdAsia 2011: Making every buy count, says Duncan Goose
    		• How to Build Brand India globally; experts ponder at one of the AdAsia 2011 sessions
    		• McCann to intensify focus on digital marketing, events and healthcare verticals in India
    Source: Economic Times
    International News
    		• Digo Leverages Dot-Com Connection in Latest Win
    		• Comcast's Cable Earnings Make Up for NBCU Losses
    		• News Corp. Profits Fall
    		• Yahoo Acquires Ad Firm and D.C. News Chief, While Considering Sale
    		• Cable Unit Props Up Ailing NBC
    		• Horizon Media Launches New Insights Unit
    		• Ad of the Day: Cadbury Dairy Milk
    Source: Ad Week
       
  		• Yahoo unveils iPad magazine
    Source: CTV.ca
  		• Facebook struggles for big-brand ads
    Source: Bizjournals.com
       
    		• Advertisers Follow Audiences into Games
    Source: Technology Review
       
    		• Bannerlink Dynamic Video Advertising Platform Now Available in Spanish
    Source: Sacramento Bee
       
  		• UK outdoor advertising revenues for Q3 up 1.1% from last year
    Source: The Drum
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