29 November 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 65

 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 









DLF adds Scarecrow Delhi to its roster of agencies
 DLF selects Scarecrow Communications, Delhi as its creative agency for some of its residential products across India following a rigorous pitch process.

Cable digitisation bill introduced in parliament
 Govt introduces Cable TV Networks (Regulation) Act 1995 in the Lok Sabha to make digitalisation mandatory; the Bill aims to digitise the cable sector by December 31, 2014.

Wizcraft International joins World Series Hockey with ‘Delhi Wizards’
 Delhi Wizards is the latest team to join the World Series Hockey; will be spearheaded by striker Lucas Vila as captain and Roelant Oltmans as coach. UPDATED!

Desi Boyz collects Rs262mn at BO
 Desi Boyz stays below par at multiplexes and marginally better at single screens; Rockstar added Rs115million taking its two week tally to Rs555million. BOX OFFICE!

 
 

MediaVest Worldwide wins SuperMax business

Fortune launches new TV campaign 'Har maa ke dil mein'

MTS assigns digital duties to Rediffusion-Y&R

 
Breaking Dawn tops foreign box-office position
Planet of Snail is best doc at Amsterdam fest

Lodestar UM to handle Amar Remedies' media duties

Vizeum India bags Educomp Schools' media biz

Aidem Ventures to handle The Economist's online biz

TV Ratings
Top 10 Programmes (13/11/2011 to 19/11/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (13/11/2011 to 19/11/2011)
Star Plus
Colors
Sony Entertainment TV
Zee TV
SAB
Sun TV
Imagine TV
Gemini TV
Star Gold
Neo Cricket
Zee Cinema
MAX
ETV Marathi
Star Pravah
Maa Telugu
Sahara One
Star Jalsha

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  'Facebook sold users' info'
    Source: Times of India
       
    		• Javed Akhtar returns as TV host
    Source: Hindustan Times
       
    		• Flytxt partners Mara-Ison for mobile advertising business in Africa
    Source: Kerala IT News
    		• Universal insight, target audience
    		• "There’s no business like the food business"
    		• The new Samurais
    		• When consumers turn brand advocates
    		• "Bisleri’s ad strengthens the core appeal of the brand"
    		• The good, bad and ugly of advertising
    		• "Maruti’s ads suddenly hit a note of brilliance"
    Source: Financial Express
    International News
    		• The 10 Best Commercials of 2011
    		• AT&T All but Gives Up on T-Mobile Merger
    		• Carnival Cruise Lines Eyes 3 Shops for U.K. Account
    		• New Tennis CMO Focusing On Kids Market
    		• UM Wins Ghirardelli Chocolate's Digital Media Business
    		• Liberal Groups to FCC: Don't Let AT&T Off the Hook
    		• Ad of the Day: Patagonia
    Source: Ad Week
       
  		• Financial Times sees content beating print ads
    Source: Reuters
  		• Publishers need advertisers to value their online readership
    Source: The Guardian
       
    		• Advertiser exodus from Sandilands continues
    Source: AdNews
       
    		• Google, Bing Launch TV Commercials For Holidays
    Source: Search Engine Watch
       
  		• Homeserve settles advertisement case in US
    Source: Financial Times
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