28 November 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 64

 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 









Best creative ideas in digital are simple, straightforward
 Star TV' Lalit Bhagia says best ideas in the digital arena are simple & straightforward; it is not necessary to have a fancy site & spend millions to get a big mktg campaign done.

Dish TV gets FIPB nod to raise Rs9.8bn
 Dish TV to increase foreign equity to raise funds to produce telecom equipment and provide mgmt & mktg of Agrani services in the area of Mobile Satellite Communications.

Culture should be used for market segmentation and not geographies: Chaudhuri
 Culture and people are different and the brands should target the markets differently; strategy of one market can not work in the other, IIPM's Chaudhuri says at WBC.

 
 

B2B brands should marry every possible media: Thukral

Star Movies introduces Chillout Nites

 
Ben Whishaw to play gadget maestro Q in Skyfall
Rachel Weisz in talks for The Railway Man role

Digital marketing is about data

TV Ratings
Top 10 Programmes (13/11/2011 to 19/11/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (13/11/2011 to 19/11/2011)
Star Plus
Colors
Sony Entertainment TV
Zee TV
SAB
Sun TV
Imagine TV
Gemini TV
Star Gold
Neo Cricket
Zee Cinema
MAX
ETV Marathi
Star Pravah
Maa Telugu
Sahara One
Star Jalsha

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Adanis to woo viewers with 75-second TVC for Fortune
    Source: Economic Times
       
    		• Sub-brands take centrestage
    		• Govt launches campaign to sell FDI in multi-brand retail
    		• DLF Brands to launch multi-brand retail stores
    		• How content creators make money on YouTube
    Source: Business Standard
       
    		• Investors look to lower risk as films flop
    Source: Livemint
       
    		• Galaxy Nexus US pricing revealed in mysterious ad
    Source: Android.in
    International News
    		• Carnival Cruise Lines Eyes 3 Shops for U.K. Account
    		• AT&T All But Gives up on T-Mobile Merger
    		• Brands Cash in on 'Fried Turkey' Searches
    		• Black Friday Goes Gray
    		• Tribute in Fries! McDonald's Ad Lights Up Chicago Sky
    		• Can Social Shopping Finally Take Off?
    		• Yahoo Debuts Livestand 'Living Ads' With Toyota
    Source: Ad Week
       
  		• Facebook faces European crackdown on targeted advertising
    Source: zdnet
  		• Singapore tightens advertising guidelines for casinos
    Source: Xinhua
       
    		• Mobile wallet to revolutionise advertising
    Source: Totaltele
       
    		• Electric Media Partners with BrightRoll
    Source: Ad World
       
  		• Advertisers shun Vile Kyle, but word is they'll be back
    Source: The Australian
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    Update your profile Click here
    For Archives: Click here
    "You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you".

    Click here to know how to add our e-newsletters to your safe sender list.

    Our mailing address is:
    Indian Television Dot Com Pvt.Ltd.C-350, Oshiwara Industrial Centre ,Opp Goregaon Bus Depot,New Link Road, Goregaon West, Mumbai - 104, India.Tel: 91-22-66424000 Fax: 91-22-28767791
    The Ad Linx Reporter is an Indian Television Dot Com publication. © 2001-2011 All Rights Reserved
    www.indiantelevision.com
     
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.