23 November 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 61

 
 
 
 
 





AdEx Analysis
 
 
 
 









Household Products TV ads during Jan- Sep '11
 TV ad volume of Household Products sector up 7% in Jan-Sep 2011 compared to year ago; toilet/floor cleaners category rules capturing 1/3rd of pie - Adex India Analysis.

Media, Advertising & Marketing
Cable TV technology companies upbeat on India
 With the Ordinance on digitisation going through, cable ops in four Metros have to switch from analogue to digital by 30 June 2012; this is encouraging cable TV tech companies.

Rockstar nets Rs440million in first week on BO
 After a opening weekend collection of Rs325mn, Rockstar saw a drop during the week; this week's sole release, Shakal Pe Mat Ja, met with expected disastrous fate.BOX OFFICE!

 
 

Creativeland Asia strengthens creative team

Yatra.com rolls out on-ground campaign, 'Travel-O-Dance'

 
Jolie in a biopic by Ridley Scott
MPAA announces 2 key appointments

Maxx mobile moves media account to Prachar

IndiGo launches new TVC to highlight intl fleet

TV Ratings
Top 10 Programmes (06/11/2011 to 12/11/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (06/11/2011 to 12/11/2011)
Star Gold
Star Plus
Sony Entertainment TV
Colors
Zee TV
SAB
Sun TV
Neo Cricket
Imagine TV
Gemini TV
Zee Cinema
Maa Telugu
Star Pravah
ETV Marathi
Star Jalsha
Sahara One
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Prime Focus' ad post-production biz gets a new look
    Source: DNA
       
    		• Yahoo! India launches free video service
    Source: Business Standard
       
    		• Wipro launches MMM technology solution on Amazon Cloud
    Source: Zee News
       
    		• Inflation still holds the key to consumer companies’ fortunes
    Source: Livemint
       
    		• Does brand 18+ deodorant ad cross the line of propriety?
    		• What does Google+ offer brands?
    		• Where do all the good CMOs go?
    		• Why some brands use old jingles and advertising unchanged for years?
    		• Best and Bekaar advertisements of the week
    		• Sanjeev Bhargava will need creativity to stay at JWT for second innings
    Source: Economic Times
    International News
    		• Merck Names Second Global Shop For OTC Brands
    		• U.K. Tabloids Accused of Contempt in Milly Dowler Trial Coverage
    		• Samsung Nears Agreement on Google TV
    		• Publicis Modem Names N.Y. Managing Director
    		• Thriller Author Patterson Gets Back Into Ads
    		• Tech Journos Throw Hats Into Startup Ring
    		• Ad of the Day: Chrysler
    Source: Ad Week
       
  		• The X Factor investigated by Ofcom for breaking advertising rules over Tulisa salute
    Source: The Drum
  		• Free-to-air ad sales fail to hit Seven
    Source: The Australian
       
    		• Korrelate Partners with TidalTV to Close the Loop Between Online Video and Offline Purchases
    Source: MarketWatch
       
    		• SBS launches Premium 5, a new approach to luring advertising
    Source: MuMbrella
       
  		• 'Offensive' Lynx adverts banned by advertising watchdog
    Source: BBC News
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